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Mihir ShahMS
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Mihir Shah

@mihirshah2

I build reliable cloud data platforms and marketing automation pipelines at scale.

United Kingdom
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What I'm looking for

I'm looking to build reliable, governed data platforms and automation that improve timeliness, reduce manual work, and help teams safely use data for analytics and activation.

At Bally’s Interactive, I lead the evolution of large-scale marketing campaign orchestration, moving ad hoc Bash processes into YAML-defined Python pipelines on Apache Airflow. I’ve introduced data-quality checks, operational alerting, and safe release patterns supporting multi-million-pound campaign volume.

I co-led migration from on-prem DB2 data with roughly 24-hour latency to a real-time AWS-based stack using Databricks, GitLab, and Jenkins. I also rolled out Power Apps and Databricks integrations across Europe and North America, automating third-party SFTP delivery and Braze reward synchronisation while reducing manual handoffs.

Previously at Gamesys Group, I built at-risk customer detection and promotion tooling, modernised database change management with Liquibase, and developed an R Shiny self-service promotion app. I enjoy creating well-documented, governed data products that stakeholders can operate and extend safely.

Experience

Work history, roles, and key accomplishments

Bally's Interactive logoBI

Senior Data Engineer

Jan 2021 - Jan 2026 (5 years)

Owned evolution of large-scale marketing campaign orchestration from ad hoc Bash to YAML-defined, Python-based pipelines on Apache Airflow, improving readability, repeatability, and safe releases. Co-led end-to-end migration of marketing data from on-prem DB2 to a real-time AWS-based stack using Databricks and GitLab/Jenkins CI/CD.

Education

Degrees, certifications, and relevant coursework

City University London logoCL

City University London

Bachelor of Science, Mathematical Science

2011 - 2015

BSc (Hons) in Mathematical Science from City University London, School of Engineering and Mathematical Sciences.

SC

Stanmore College

A-levels, Mathematics and Physics

2008 - 2010

Grade: A*, A, B

A-levels in Mathematics (A*), Further Mathematics (A), and Physics (B).

ON

Oshwal Academy Nairobi

IGCSE, General Studies

2003 - 2008

Grade: 2A*, 6A's, 1B, 1C

Activities and societies: Edexcel's High Achievers' Award

IGCSEs with 2A*, 6A's, 1B, 1C, and awarded Edexcel's High Achievers' Award.

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