Open to opportunities

Michelle Hammond

@michellehammond1

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I build SEO strategies, content, and site structures that improve organic visibility for service-based businesses.

Panama

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What I'm looking for

I'm looking to lead practical SEO and content work that improves organic visibility, site structure, and user journeys, with ownership from research and strategy through implementation.

I lead SEO and content strategy for seven service-based websites through YBO partner agency projects, turning keyword, competitor, SERP, and search-intent research into stronger pages, site structures, and internal linking.

I plan, write, optimize, and publish 15+ SEO-focused pages and articles each month, including service pages, landing pages, FAQs, metadata, and schema. My work has helped multiple priority keywords reach Google’s first page.

Alongside SEO, I support international trust and corporate services at Trust Nevis, where I coordinate client matters and improved KYC onboarding turnaround from roughly 3–4 weeks to 10–14 days. I’ve also built websites, content, operations, partner networks, and client processes for international immigration and residency services.

Experience

Work history, roles, and key accomplishments

Current

Trust Officer

Current

Trust Nevis (Part of NTL Trust Group)

May 2025 - Present (1 year 4 months)

Coordinate international client matters across trust and corporate services, supporting the establishment of 30+ structures over 16 months. Implemented a standardized KYC checklist that reduced onboarding turnaround from approximately 3–4 weeks to 10–14 days.

Client Management KYC Compliance Trust Services Corporate Services SEO Content Planning Keyword Research Internal Linking

Current

Independent SEO & Content Specialist

Current

YBO: Partner Agency Projects

Sep 2023 - Present (3 years)

Lead SEO and content strategy across seven active service-based websites, with ownership from initial analysis through implementation. Plan, write, optimize, and publish 15+ SEO-focused pages and articles per month.

SEO Strategy Content Planning Keyword Research On Page SEO Content Optimization Internal Linking Local SEO AI Search Optimization WordPress Rank Math WebCEO Google Search Console Google Analytics HubSpot

Senior Immigration Advisor

NTL Trust

May 2023 - Sep 2023 (4 months)

Advised high-net-worth individuals and families across all 5 Caribbean CBI programs, clarifying eligibility, documentation, timelines, and application requirements. Managed prospective and active client relationships, coordinating consultations, due diligence, and document collection.

Immigration Advisory Client Relationships Due Diligence Documentation Coordination Marketing Support

Operations Manager

Kraemer & Kraemer

Jan 2020 - May 2023 (3 years 4 months)

Co-launched Offshore Circle as Kraemer & Kraemer's sister brand, helping establish the service model, operational framework, and partner network. Led website and content development, and managed the full business pipeline and daily operations.

Business Development Operations Management Web Development Content Development Partnership Building Pipeline Management Marketing SEO

International Sales Manager

Kraemer & Kraemer

Jan 2019 - Jan 2020 (1 year)

Held operational responsibility across the immigration department while maintaining international client relationships and coordinating citizenship and residency matters. Built a client review process that increased Google Business reviews from single digits to over 50.

International Sales Client Relationships Immigration Coordination Process Improvement Google Reviews

Customer Relations Associate

Kraemer & Kraemer

Aug 2018 - Jan 2019 (5 months)

Started at Kraemer & Kraemer as a Customer Relations Associate, later promoted to International Sales Manager and Operations Manager.

Education

Degrees, certifications, and relevant coursework

Monroe University

Bachelor's Degree, Business Administration and Management

Grade: 4.0 GPA

Activities and societies: Alpha Beta Gamma International Business Honor Society

Bachelor's degree in Business Administration and Management with a 4.0 GPA, and membership in the Alpha Beta Gamma International Business Honor Society.