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Meriem Selmi

@meriemselmi

Brand identity and social media designer at Easy Ways Startup and freelance, creating complete identity systems for brands in sports nutrition, real estate, and technology.

Tunisia

Message

I create brand identities and social media design for businesses as a freelance graphic designer, including SafeON. My process starts with discovery and market research, then moves through design rounds shaped by client feedback and an organized handover of editable files.

At Easy Ways Startup, I created social posts, documents, flyers, and contracts consistent with the brand identity, and managed social accounts and content plans. I also worked with the marketing team to keep content on schedule and consistent across platforms.

For One Metric Nutrition, Hectare Estates, and Kinetic AI, I designed complete brand identities with logos, color palettes, typography, guidelines, and mockups. I also designed a monthly Arabic architecture newsletter for The Architecture Journal (ProPainters) and create motion pieces using sound effects rather than music.

Experience

Work history, roles, and key accomplishments

Current

Freelance Graphic Designer

Current

Self Employed

Jun 2024 - Present (2 years 5 months)

Designs brand identities, social media content, posters, and motion graphics for businesses, including SafeON, from first brief to final file handover. Follows a four-step process and delivers logos in one to two weeks, complete brand identities in two to four weeks, and social media designs within a few days.

Brand Identity Logo Design Social Media Design Motion Graphics Adobe Illustrator Photoshop After Effects Canva Client Collaboration Project Management

Graphic Designer and Social Media Manager

Easy Ways Startup

Jul 2023 - Jan 2026 (2 years 6 months)

Created social media posts, documents, flyers, and contracts that followed the brand's visual identity. Worked closely with the marketing team to produce high-impact designs and managed social media accounts with content plans to increase visibility.

Social Media Management Content Planning Graphic Design Brand Identity Photoshop Adobe Illustrator Canva

Media Team Member

Google Developer Student Club, Faculty of Sciences of Tunis

Oct 2022 - Jun 2025 (2 years 8 months)

Created and managed social media content to grow the club's online presence and community engagement. Worked within the organizing team on the planning of club events.

Social Media Management Content Creation Event Planning Community Engagement