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Matias Javier Gimenez

@matiasjaviergimenez

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Data Analyst at Konecta who improved lead conversion from 9% to 13% and automated 60% of manual reporting.

Argentina

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What I'm looking for

I’m looking for work involving full-funnel data pipelines, complex operational metrics, and automation of repetitive tasks, with hours compatible with the US.

At Konecta, I track customer data across the full funnel, from digital ad lead generation to sales advisor touchpoints. I identify bottlenecks and help optimize lead routing.

I connect Marketing and Operations by translating operational performance data into recommendations for refining ad campaign targeting. My work contributed to increasing lead conversion effectiveness from 9% to 13% within six months.

I analyzed lead disposition and agent performance metrics, contributing to a 200% increase in average daily sales per advisor, from 5 to 15. I also built and maintained real-time dashboards in Looker Studio and Power BI.

Using Google Apps Script and SQL, I automated data extraction and cleaning workflows, moving 60% of manual reporting to self-updating solutions. I work with full-funnel data, operational metrics, and reporting automation.

Experience

Work history, roles, and key accomplishments

Current

Real-Time & Operations Data Analyst

Current

Konecta

Oct 2024 - Present (2 years 1 month)

Tracked and evaluated customer data across the complete funnel, identifying bottlenecks and optimizing lead routing. Served as the primary analytical bridge between Marketing and Operations, turning operational performance data into strategic recommendations.