At Gulf Markets & Sustainability, I lead the creative function across client accounts, taking design strategy and execution from concept to delivery. I develop brand identities, visual systems, websites, digital experiences, and marketing campaigns across industries.
At Bhadaboom, I led the 0→1 development of a bridal rental brand, shaping its strategy, identity, business model, digital experience, and launch. I reworked the business model into a rental experience and designed its website and rental/ecommerce flows.
I also led art direction and photoshoots for Bhadaboom, developing its visual language, campaigns, and content concepts. Market, customer, and cultural research helped define the brand positioning and shape a more accessible, contemporary bridal experience.
At Himaya HSE, I design digital communications and instructional visuals for OPAL’s HSE platform, translating complex features into clear content for LinkedIn and social channels. Across content roles, I’ve created social, promotional, and campaign visuals, and supported photography, video editing, influencer marketing, and events.
