At LaSoft, I led discovery for Exhibition.Online through to launch, covering market research, specifications, user stories, and acceptance criteria. I also built the high-level prototype used as the main source for the final design.
I own discovery and the roadmap for an internal project cost and timeline estimation tool, working mainly with company leadership. I also built around 20 Power BI dashboards for a media client and owned the reporting datasets, scheduled refreshes, and Power BI Gateway.
As Co-Founder and Head of Product at iLea and TrInk, I own product vision, roadmaps, and requirements for two mobile apps. I organised iLea’s public beta and pitched it at VivaTech 2025; I also build UX-testing and working front-end, back-end, and ML prototypes with AI tools.

