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Marina Kulman

@marinakulman

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Reporting Manager at Danone who cut cross-functional reporting time by 30% with automated Power BI dashboards.

Ireland

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What I'm looking for

I’m seeking to help Heritage Holdings scale its Central Reporting Team. I’m based in Dublin, have full work authorisation in Ireland and the EU, and am available for full-time remote work immediately.

At Danone, I cut cross-functional reporting time by 30% by building automated Power BI dashboards that tracked SKU lifecycles, category health, and promotional ROI.

I also managed full-cycle category analysis for 40+ NPD launches, including cannibalization risk modelling and post-launch performance tracking to support commercial go/no-go decisions.

At Danone and GSK, I turned Nielsen, shopper, and sales data into board-ready narratives, KPI dashboards, and recommendations for commercial teams and retail partners.

Earlier at GSK and Carlsberg Group, I automated reporting workflows in Excel VBA and supported sales planning with territory-level analysis. I’m now seeking to help Heritage Holdings scale its Central Reporting Team.

Experience

Work history, roles, and key accomplishments

Category Innovation Manager

Danone

Jun 2020 - Apr 2023 (2 years 10 months)

Reduced cross-functional reporting time by 30% by building automated Power BI dashboards. Managed full-cycle category analysis for 40+ NPD launches and translated shopper datasets into board-ready narratives.

Power BI Data Analysis Category Management NPD Nielsen Stakeholder Management SKU Rationalization Distribution Gap Analysis

Territory Business Intelligence Manager

Danone

Sep 2017 - Jun 2020 (2 years 9 months)

Uncovered regional distribution gaps and category growth opportunities by integrating Nielsen syndicated data with internal sales metrics. Improved joint business planning accuracy by developing statistical forecasting models.

Nielsen Data Integration Forecasting Statistical Modeling Team Mentoring KPI Dashboards ROI Analysis

Sales Analyst - OTC Healthcare

GlaxoSmithKline (GSK)

Sep 2016 - Sep 2017 (1 year)

Enabled proactive performance management by building KPI dashboards monitoring brand health and distribution quality. Delivered data-driven territory briefings to the OTC field sales team.

KPI Dashboards Data Analysis Sales Analytics Market Trends Shopper Demographics

Sales Analyst - FMCG

GlaxoSmithKline (GSK)

Jan 2014 - Sep 2016 (2 years 8 months)

Accelerated data delivery across departments by automating reporting workflows in Excel VBA. Produced monthly consolidated sales performance packs for commercial leadership.

Excel VBA Report Automation Data Analysis Forecasting Salesforce Data Integrity

Sales Analyst

Carlsberg Group

Sep 2010 - Dec 2013 (3 years 3 months)

Gave commercial leadership real-time visibility into distribution gaps and KPIs by building and maintaining regional sales performance dashboards in Excel/VBA. Prepared weekly and monthly sales performance reports.

Excel VBA Sales Reporting Data Analysis Territory Analysis Commercial Planning

Education

Degrees, certifications, and relevant coursework

Rathmines College of Further Education

Advanced Certificate in Business, Business

2025 -

Advanced Certificate in Business (QQI Level 6) from Rathmines College of Further Education, covering business management, sales & marketing, applied economics, and business law.

Khabarovsk State University of Economics and Law

Master's Degree, Economics & Applied Mathematics

2005 - 2010

Master's Degree in Economics & Applied Mathematics (equiv. QQI Level 9) from Khabarovsk State University of Economics and Law, focusing on statistical modelling, econometrics, and data analysis.