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Maria PoshekhontsevaMP
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Maria Poshekhontseva

@mariaposhekhontseva

Marketing & Branding Graphic Designer focused on conversion-driven visuals, faster production workflows, and campaign performance improvements.

Serbia
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What I'm looking for

I’m looking for a team where design drives conversions—one that values clear visual hierarchy, fast iterations, and data-informed A/B testing, and where I can own campaign and landing page visuals end-to-end.

I’m a Marketing & Branding Graphic Designer with 2.5+ years delivering ad creatives, landing pages, and campaign visuals for tech and e-commerce, shaping brand presence across cross-functional teams and client communication. I design with conversion in mind—visual hierarchy, attention flow, and audience psychology guide every decision.

I’ve built AI-integrated workflows to cut production time ~2x, including a brand-trained AI workflow (custom GPT + generative tools + Figma/Photoshop assembly). I developed and A/B tested paid social creative directions—typographic-clean vs AI-visual-heavy—to improve feed visibility.

As a solo-ready UX/UI & Communication Designer, I owned the full visual scope for an early-stage SaaS product, delivering UI and brand communication end-to-end within a single coherent design system. I created 10+ core features, UI components, and interactive prototypes with an accessibility focus (Material Design & iOS guidelines), and I adapted branded assets across Desktop, Mobile & Tablet.

Experience

Work history, roles, and key accomplishments

GR

Volunteer Communication Designer

Greenphone.by

Jun 2023 - Dec 2023 (6 months)

Produced educational visuals for the Environmental Information Hotline, translating complex topics into clear visual storytelling. Independently determined structure and layout from raw copy under tight deadlines.

Education

Degrees, certifications, and relevant coursework

European Humanities University logoEU

European Humanities University

Bachelor of Arts, Design and Visual Communications

2023 - 2024

Part-time BA studies in Design and Visual Communications at European Humanities University (Vilnius), including designing landing pages, brand identities, and custom illustrations for independent clients.

CO

CompetenceSchool

Workshop, Designer Thinking

Completed a workshop focused on trouble-shooting thinking for designers.

Tech stack

Software and tools used professionally

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