Maria Poshekhontseva
@mariaposhekhontseva
Marketing & Branding Graphic Designer focused on conversion-driven visuals, faster production workflows, and campaign performance improvements.
What I'm looking for
I’m a Marketing & Branding Graphic Designer with 2.5+ years delivering ad creatives, landing pages, and campaign visuals for tech and e-commerce, shaping brand presence across cross-functional teams and client communication. I design with conversion in mind—visual hierarchy, attention flow, and audience psychology guide every decision.
I’ve built AI-integrated workflows to cut production time ~2x, including a brand-trained AI workflow (custom GPT + generative tools + Figma/Photoshop assembly). I developed and A/B tested paid social creative directions—typographic-clean vs AI-visual-heavy—to improve feed visibility.
As a solo-ready UX/UI & Communication Designer, I owned the full visual scope for an early-stage SaaS product, delivering UI and brand communication end-to-end within a single coherent design system. I created 10+ core features, UI components, and interactive prototypes with an accessibility focus (Material Design & iOS guidelines), and I adapted branded assets across Desktop, Mobile & Tablet.
Experience
Work history, roles, and key accomplishments
Freelance Graphic Designer
Freelance
Oct 2023 - Dec 2024 (1 year 2 months)
Designed landing pages, brand identities, and custom illustrations for independent clients. Managed the full project cycle independently, from brief to final delivery.
Volunteer Communication Designer
Greenphone.by
Jun 2023 - Dec 2023 (6 months)
Produced educational visuals for the Environmental Information Hotline, translating complex topics into clear visual storytelling. Independently determined structure and layout from raw copy under tight deadlines.
Education
Degrees, certifications, and relevant coursework
European Humanities University
Bachelor of Arts, Design and Visual Communications
2023 - 2024
Part-time BA studies in Design and Visual Communications at European Humanities University (Vilnius), including designing landing pages, brand identities, and custom illustrations for independent clients.
CompetenceSchool
Workshop, Designer Thinking
Completed a workshop focused on trouble-shooting thinking for designers.
Availability
Location
Authorized to work in
Job categories
Skills
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