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Mara Rus

@mararus

Experienced SEO specialist and Webflow developer with a marketing focus.

Romania
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What I'm looking for

I seek a dynamic role that fosters growth, creativity, and collaboration in digital marketing.

I am a qualified SEO specialist and Webflow developer with over eight years of experience in technical SEO and digital marketing. My journey began with a solid educational foundation, holding bachelor's degrees in Ethnology and Public Administration from Babes-Bolyai University. I have honed my skills in leveraging various SEO tools and platforms, including Webflow, HubSpot, WordPress, and Wix, to create impactful websites that drive results.

At SF AppWorks, I have successfully managed SEO strategies that resulted in a remarkable 30% increase in organic traffic year-over-year. My expertise includes conducting comprehensive site audits, identifying technical issues, and implementing effective solutions to enhance site speed and rankings. I am adept at embedding custom HTML, CSS, and JavaScript to elevate website functionality, ensuring a seamless user experience while optimizing for search engines.

My collaborative approach involves working closely with content teams to craft high-ranking articles and optimize metadata, ultimately maximizing ROI on both paid and organic efforts. I am passionate about using structured data to improve search engine understanding and visibility, and I continuously analyze performance data to refine strategies. I am committed to delivering clean, user-friendly websites that not only meet client expectations but also exceed them.

Experience

Work history, roles, and key accomplishments

SA
Current

Webflow Developer

SF AppWorks

Jan 2016 - Present (10 years 5 months)

As a Webflow Developer at SF AppWorks, I created responsive websites using Webflow, Wix, HubSpot, and WordPress. I embedded custom HTML, CSS, and JavaScript for advanced functionality and managed CMS data updates. My work improved user engagement and site performance significantly.

SA
Current

SEO Specialist & Marketing Operations

SF AppWorks

Jan 2016 - Present (10 years 5 months)

In my role as an SEO Specialist, I conducted site audits, identified technical issues, and managed SEO strategies that resulted in a 30% increase in organic traffic year-over-year. I collaborated with content teams to optimize metadata and analyze performance data for continuous improvement.

Education

Degrees, certifications, and relevant coursework

Babes-Bolyai University logoBU

Babes-Bolyai University

Bachelor of Public Administration, Public Administration

2000 - 2004

Earned a Bachelor of Public Administration, gaining insights into governance, public policy, and administrative processes. Developed analytical and management skills applicable in public sector roles.

Babes-Bolyai University logoBU

Babes-Bolyai University

Bachelor of Ethnology, Ethnology

1999 - 2003

Completed a Bachelor of Ethnology, focusing on cultural studies and research methodologies. Developed skills in analyzing cultural phenomena and understanding societal dynamics.

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