Open to opportunities

Mara Rus

@mararus

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Experienced SEO specialist and Webflow developer with a marketing focus.

Romania

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What I'm looking for

I seek a dynamic role that fosters growth, creativity, and collaboration in digital marketing.

I am a qualified SEO specialist and Webflow developer with over eight years of experience in technical SEO and digital marketing. My journey began with a solid educational foundation, holding bachelor's degrees in Ethnology and Public Administration from Babes-Bolyai University. I have honed my skills in leveraging various SEO tools and platforms, including Webflow, HubSpot, WordPress, and Wix, to create impactful websites that drive results.

At SF AppWorks, I have successfully managed SEO strategies that resulted in a remarkable 30% increase in organic traffic year-over-year. My expertise includes conducting comprehensive site audits, identifying technical issues, and implementing effective solutions to enhance site speed and rankings. I am adept at embedding custom HTML, CSS, and JavaScript to elevate website functionality, ensuring a seamless user experience while optimizing for search engines.

My collaborative approach involves working closely with content teams to craft high-ranking articles and optimize metadata, ultimately maximizing ROI on both paid and organic efforts. I am passionate about using structured data to improve search engine understanding and visibility, and I continuously analyze performance data to refine strategies. I am committed to delivering clean, user-friendly websites that not only meet client expectations but also exceed them.

Experience

Work history, roles, and key accomplishments

Current

Webflow Developer

Current

SF AppWorks

Jan 2016 - Present (9 years 5 months)

As a Webflow Developer at SF AppWorks, I created responsive websites using Webflow, Wix, HubSpot, and WordPress. I embedded custom HTML, CSS, and JavaScript for advanced functionality and managed CMS data updates. My work improved user engagement and site performance significantly.

Webflow HTML CSS JavaScript WordPress wix HubSpot SEO Google Analytics CMS

Current

SEO Specialist & Marketing Operations

Current

SF AppWorks

Jan 2016 - Present (9 years 5 months)

In my role as an SEO Specialist, I conducted site audits, identified technical issues, and managed SEO strategies that resulted in a 30% increase in organic traffic year-over-year. I collaborated with content teams to optimize metadata and analyze performance data for continuous improvement.

SEO Ahrefs Screaming Frog Google Analytics Technical SEO Google Ads

Education

Degrees, certifications, and relevant coursework

Babes-Bolyai University

Bachelor of Public Administration, Public Administration

2000 - 2004

Earned a Bachelor of Public Administration, gaining insights into governance, public policy, and administrative processes. Developed analytical and management skills applicable in public sector roles.

Babes-Bolyai University

Bachelor of Ethnology, Ethnology

1999 - 2003

Completed a Bachelor of Ethnology, focusing on cultural studies and research methodologies. Developed skills in analyzing cultural phenomena and understanding societal dynamics.