At Retail One Solutions & Services (ROSS), I lead end-to-end UX/UI design for products including the Koncept Global Books EdTech platform, creating role-based dashboards for teachers, students, and parents that accelerated test creation by 50%.
I transformed a Farmers App into a B2B marketplace, helping secure two new partnerships, and launched three responsive websites that increased time-on-page from 7 to 37 seconds, boosted conversion by 25%, and generated 200+ leads. I also developed ROSS's brand identity system and supported its LinkedIn presence through 20+ design posts.
As a freelance UX designer, I've delivered conversion-optimized websites for service, hotel, and banquet sectors, increasing lead generation by 45%, and placed third in the New Forms Design Challenge among 200+ international designers.
