Mahi Kukreja

I bring an economics undergraduate’s analytical foundation with hands-on experience in data cleaning, visualization, and reporting using Excel, Power BI, STATA, and SQL. I’m detail-oriented and quick to learn new tools, and I enjoy working with quantitative data across research and digital analytics contexts.

In my faculty-guided primary research, I designed a 40+ item survey instrument grounded in the KAP framework to study environmental knowledge, attitudes, and sustainable behaviors among Delhi University students. I’ve collected and managed a primary dataset of 200+ survey responses, cleaning and preparing it for quantitative analysis to examine knowledge–behavior and attitude– behavior relationships.

I also translate data into performance outcomes. As a Social Media Intern, I tracked and analyzed metrics like reach, impressions, watch time, and completion rate, generating 150K+ profile views in 30 days. I ran A/B tests on hooks and captions to refine a 30-day content calendar and improve discoverability.

Beyond analytics, I’ve led editorial and community initiatives with the same data-driven mindset—heading content ideation, editing, and publication quality end-to-end as Editor In-Chief of an economics newsletter. I streamlined editorial workflows and improved consistency and turnaround time, while also building engagement by aligning content themes with events and campus interest.