maham fareed

Developed dynamic Power BI dashboards, data models, and DAX expressions for performance visualization. Executed data cleansing, ad-hoc analyses, and KPI reporting (CSAT, NPS, QA) to drive executive decision-making.

Authored academic papers and research reports for foreign university students.

Managed end-to-end sales pipelines, lead conversion, and client onboarding for health insurance solutions. Guided Muavin app users through coursework, sales pitch training, and agency agreement document completion.

Tracked bank reconciliations, processed tax payments, and assisted in departmental budget preparation. Managed client and supplier invoice processing and administrative financial support.

Drove customer acquisition and highlighted solution-oriented product features.

Trained, tested, and fine-tuned AI chatbot models to improve conversational accuracy and response quality. Collaborated with the AI engineering team to optimize automated workflows and reduce error rates.

Pursuing Chartered Accountancy with CAF in process and AFC cleared, ongoing since 2017.

Completed a Bachelor of Commerce from the University of Karachi.

Completed Google Business Intelligence certification.

Completed Advanced Data Analytics certification.

Completed AI Essentials certification.

Completed certifications in Business Communication, Writing Skills, Quantitative Methods, ICT, and Presentation Skills.

Completed certification in Writing Skills.

Completed certification in Quantitative Methods.

Completed certification in ICT.

Completed certification in Presentation Skills.

Pursued a Bachelor of Business Administration (BBA) from the Institute of Business Administration, Karachi, from 2020 to 2024.

Completed Google Data Analytics, Google Business Intelligence, Advanced Data Analytics, and AI Essentials certifications.