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Lusine Navasardyan

@lusinenavasardyan

SMM specialist at 21 TV who grew its Instagram Reels views and ranked second among Armenian news outlets in a one-week review.

Armenia

Message

At 21 TV, I organized the news outlet’s social media content from scratch, selecting stories and adapting videos for Instagram Reels and YouTube Shorts. I tracked views and engagement to improve the content strategy; a one-week review found 21 TV’s Instagram page ranked second for views among Armenian news outlets.

As an SMM specialist for inst.@nashion.yvn, I developed the content plan, created visual content, and managed audience comments. I’ve worked in SMM and content creation since September 2023, and I’m currently studying digital marketing and AI at Ardi Academy.

Experience

Work history, roles, and key accomplishments

Current

SMM մասնագետ

Current

21tv.am

Sep 2025 - Present (1 year 2 months)

Organized and implemented social media content work for a news outlet from scratch, analyzing news broadcasts to select high-potential stories. Edited and adapted videos for Instagram Reels and YouTube Shorts, optimized posts for algorithms, and monitored statistics to improve content strategy.

SMM Content Strategy Video Editing Premiere Pro Canva Analytics

SMM մասնագետ, օնլայն վաճառքի պատասխանատու

nashion.yvn

Feb 2025 - Feb 2026 (1 year)

Managed content planning and publishing schedules, created engaging headlines and visual content using Canva, and handled comments and audience management.

Content Planning Canva Social Media Management Audience Engagement

SMM մասնագետ

business_yelaket

Jan 2023 - Jan 2026 (3 years)

Worked as an SMM specialist, analyzing full program episodes and selecting high-engagement segments. Edited and adapted content for social media formats, optimized posts for algorithms, and ensured high views and active engagement.

SMM Content Creation Video Editing Social Media Optimization Analytics