Luiz Rotondi

Develops independent video editing and motion design projects for brand and digital communication, from briefing and source assets through final delivery. Combines traditional editing and post-production with AI-assisted asset creation and motion graphics.

Edited digital ads, user acquisition campaigns, social videos, product explainers, game-launch videos and host-led content. Produced short-form variations, refining hooks, pacing, on-screen messaging and calls to action using briefs and User Acquisition feedback.

Edited, animated and finished broadcast, streaming, branded and digital content for Cartoon Network, Boomerang Brasil, Sanrio, Globoplay and Canal Futura. Worked on recurring entertainment productions including Turma da Mônica and Hello Kitty and Friends – Supercute Adventures, maintaining narrative continuity and brand consistency.

Planned, produced, directed and edited video for digital channels, product communication, employer branding, corporate TV and internal communications. Led projects from briefing and scripting through production and final delivery, coordinating stakeholders, partners and brand requirements.

Worked on advertising, independent films, music videos, institutional productions and web/TV content, developing end-to-end production and post-production experience.

Supported shoots, equipment operation and maintenance, lecture recording and cinema projection.

Advanced Studies in Fundamentals of Psychoanalysis and Clinical Practice from Instituto Sedes Sapientiae, completed in 2024.

Specialization in Animation & Game Design from Escola Panamericana de Arte e Design, completed in 2017.

B.A. in Social Communication with focus on Cinema, TV & Video from FAAP, completed in 2012.