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Lucas Wackford

@lucaswackford

Creative consultant at Wackford Group translating cultural insight and operational friction into brand concepts and guest experiences.

United States
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What I'm looking for

I’m looking for opportunities to architect better systems, build innovative tech solutions, and push the boundaries of live entertainment.

At Wackford Group, I built a creative consultancy that translates cultural insight and operational friction into brand concepts, guest experiences, and implementation plans. I develop proposals spanning immersive hospitality, retail operations, membership models, product strategy, and brand positioning.

For Sacramento Pride with Sacramento LGBT Community Center, I led operational planning and on-site execution for an event serving 15,000+ attendees. At Another Planet Entertainment, I direct exterior guest-flow operations and support live production; I also coordinated stage logistics for multi-day productions at Strauss Festival of Elk Grove, Inc.

Experience

Work history, roles, and key accomplishments

Downtown Sacramento Partnership logoDP
Current

Supervisor

Downtown Sacramento Partnership

Oct 2026 - Present (1 month)

Worked as Supervisor at Downtown Sacramento Partnership.

AE
Current

Production Staff / Exterior Flow Lead

Another Planet Entertainment

Apr 2025 - Present (1 year 7 months)

Direct exterior guest-flow operations for a premier Sacramento venue, supporting safe, efficient entry while coordinating communication between guest services and production teams. Provide hands-on production support during live performances and adapt quickly to changing operational needs.

WG
Current

Founding Partner

Wackford Group

Dec 2024 - Present (1 year 11 months)

Built a creative consultancy focused on translating cultural insight and operational friction into brand concepts, guest experiences, and implementation plans. Develop proposals spanning immersive hospitality, retail operations, membership models, product strategy, and brand positioning.

Another Planet Entertainment logoAE

Production Staff

Another Planet Entertainment

Dec 2025 - Nov 2026 (11 months)

Worked as Production Staff at Another Planet Entertainment.

Another Planet Entertainment logoAE

Exterior Flow Lead

Another Planet Entertainment

Jul 2025 - Jun 2026 (11 months)

Worked as Exterior Flow Lead at Another Planet Entertainment.

SC

Festival Lead

Sacramento LGBT Community Center

Dec 2022 - Jun 2026 (3 years 6 months)

Led end-to-end operational planning and on-site execution for Sacramento Pride, coordinating layouts, logistics, vendors, and guest experience for 15,000+ attendees. Aligned cross-functional teams in a high-pressure civic-event environment to support safe, efficient movement and reliable day-of delivery.

Another Planet Entertainment logoAE

Guest Services Associate

Another Planet Entertainment

Apr 2025 - Jul 2025 (3 months)

Worked as Guest Services Associate at Another Planet Entertainment.

West Elm logoWE

Designer (sales)

West Elm

Feb 2024 - Jan 2025 (11 months)

Worked as Designer (sales) at West Elm.

Sacramento LGBT Community Center logoSC

Volunteer Stage Manager

Sacramento LGBT Community Center

May 2023 - Jun 2023 (1 month)

Worked as Volunteer Stage Manager at Sacramento LGBT Community Center.

MC

Personal Assistant

Maren Conrad

Oct 2021 - Aug 2022 (10 months)

Throughout my time with Maren Conrad, I would assist with her calendar management as well as help her on projects and work on certain murals in the local community. I would also provide her with general assistance on errands as well as any other needs throughout the day.

MC

Personal Assistant Intern

Maren Conrad

Oct 2021 - Aug 2022 (10 months)

Managed calendars, research, and project logistics for community mural projects, art installations, and large-scale creative initiatives.

Education

Degrees, certifications, and relevant coursework

Full Sail University logoFU

Full Sail University

Bachelor of Science, Entertainment Business

Pursuing a Bachelor of Science in Entertainment Business, currently in progress.

Full Sail University logoFU

Full Sail University

Bachelor of Science - BS, Entertainment Business

AU

Audinate

Dante Certification Level 1, Audio Networking

2024 - 2027

Completed Dante Certification Level 1, valid from April 2024 to April 2027.

LE

Lutron Electronics

RadioRa 3 Certified Installer

Aug 2026

CE

California State Seal of Civic Engagement

State Seal, Civic Engagement

2023 - 2023

Earned the California State Seal of Civic Engagement in 2023.

LU

Lutron

Preferred Pro, Lighting Control

Recognized as a Lutron Preferred Pro.

Tech stack

Software and tools used professionally

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