
Lucas Wackford
@lucaswackford
Creative consultant at Wackford Group translating cultural insight and operational friction into brand concepts and guest experiences.
What I'm looking for
At Wackford Group, I built a creative consultancy that translates cultural insight and operational friction into brand concepts, guest experiences, and implementation plans. I develop proposals spanning immersive hospitality, retail operations, membership models, product strategy, and brand positioning.
For Sacramento Pride with Sacramento LGBT Community Center, I led operational planning and on-site execution for an event serving 15,000+ attendees. At Another Planet Entertainment, I direct exterior guest-flow operations and support live production; I also coordinated stage logistics for multi-day productions at Strauss Festival of Elk Grove, Inc.
Experience
Work history, roles, and key accomplishments
Supervisor
Downtown Sacramento Partnership
Oct 2026 - Present (1 month)
Worked as Supervisor at Downtown Sacramento Partnership.
Production Staff / Exterior Flow Lead
Another Planet Entertainment
Apr 2025 - Present (1 year 7 months)
Direct exterior guest-flow operations for a premier Sacramento venue, supporting safe, efficient entry while coordinating communication between guest services and production teams. Provide hands-on production support during live performances and adapt quickly to changing operational needs.
Founding Partner
Wackford Group
Dec 2024 - Present (1 year 11 months)
Built a creative consultancy focused on translating cultural insight and operational friction into brand concepts, guest experiences, and implementation plans. Develop proposals spanning immersive hospitality, retail operations, membership models, product strategy, and brand positioning.
Production Staff
Another Planet Entertainment
Dec 2025 - Nov 2026 (11 months)
Worked as Production Staff at Another Planet Entertainment.
Exterior Flow Lead
Another Planet Entertainment
Jul 2025 - Jun 2026 (11 months)
Worked as Exterior Flow Lead at Another Planet Entertainment.
Festival Lead
Sacramento LGBT Community Center
Dec 2022 - Jun 2026 (3 years 6 months)
Led end-to-end operational planning and on-site execution for Sacramento Pride, coordinating layouts, logistics, vendors, and guest experience for 15,000+ attendees. Aligned cross-functional teams in a high-pressure civic-event environment to support safe, efficient movement and reliable day-of delivery.
Guest Services Associate
Another Planet Entertainment
Apr 2025 - Jul 2025 (3 months)
Worked as Guest Services Associate at Another Planet Entertainment.
Designer (sales)
West Elm
Feb 2024 - Jan 2025 (11 months)
Worked as Designer (sales) at West Elm.
Stage Manager
Strauss Festival of Elk Grove, Inc.
Jun 2018 - Dec 2023 (5 years 6 months)
Coordinated stage logistics for complex, multi-day performing arts productions, partnering with artistic directors and technical crews from planning through live execution.
Volunteer Stage Manager
Sacramento LGBT Community Center
May 2023 - Jun 2023 (1 month)
Worked as Volunteer Stage Manager at Sacramento LGBT Community Center.
Personal Assistant
Maren Conrad
Oct 2021 - Aug 2022 (10 months)
Throughout my time with Maren Conrad, I would assist with her calendar management as well as help her on projects and work on certain murals in the local community. I would also provide her with general assistance on errands as well as any other needs throughout the day.
Personal Assistant Intern
Maren Conrad
Oct 2021 - Aug 2022 (10 months)
Managed calendars, research, and project logistics for community mural projects, art installations, and large-scale creative initiatives.
Education
Degrees, certifications, and relevant coursework
Full Sail University
Bachelor of Science, Entertainment Business
Pursuing a Bachelor of Science in Entertainment Business, currently in progress.
Full Sail University
Bachelor of Science - BS, Entertainment Business
Audinate
Dante Certification Level 1, Audio Networking
2024 - 2027
Completed Dante Certification Level 1, valid from April 2024 to April 2027.
Lutron Electronics
RadioRa 3 Certified Installer
Aug 2026
California State Seal of Civic Engagement
State Seal, Civic Engagement
2023 - 2023
Earned the California State Seal of Civic Engagement in 2023.
Lutron
Preferred Pro, Lighting Control
Recognized as a Lutron Preferred Pro.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
wackford.notion.site/portfolioSalary expectations
Social media
Job categories
Skills
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