My self-initiated brand projects turn a clear idea into an identity that works across packaging, print and campaigns. For Smash & Sizzle, I built the brand around “Worth the mess,” using a grease-stain pattern across the wrapper and bag print.
I redesigned Nitus packaging as a bilingual Arabic-English flavour system, and developed a five-flavour can system and campaign for FOMO. I also created Luca’s identity around “One Last Pasta,” including its logo, type system and menu layouts.
As a freelance Motion Designer on the Lub Creative / Saudi Airlines Project, I animated a presentation in After Effects from static Photoshop designs, creating motion typography and transitions. I also designed YouTube thumbnails for a freelance content creator, and work in Arabic and English with motion graphics as a second skill.
Turkey