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Liza Svetlova

@lizasvetlova

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Brand designer and art director at Bleach, creating visual identities and campaigns for events, brands, and audiences.

Uruguay

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At Bleach, I developed the visual identity for an independent techno event series across digital, print, and motion formats. I created posters and campaign materials, and led creative production from concept through final delivery.

At Plataforma, I created campaign assets for clients including BMW, MINI, BYD, TVS, Sofitel, and Costanero (Accor Group). I also designed editorial, print, retail, and hospitality environments aligned with global brand guidelines.

At Sushi Boshki, I led brand development from concept to launch, covering the logo, identity system, packaging, and digital assets. I also developed and managed the brand’s primary Instagram communication channel, contributing to approximately 10% business growth during the first year.

As a freelance designer and art director, I delivered branding, editorial, and digital design projects for small businesses and independent clients. I hold a BA in Communication design from Institute of Design and SpatialArts.

Experience

Work history, roles, and key accomplishments

Brand Designer

Sushi Boshki

Led end-to-end brand development from concept to launch, including logo, identity system, packaging, and digital assets. Contributed to ~10% business growth during the first year by developing and managing the brand's primary customer communication channel on Instagram.

Brand Identity Logo Design Packaging Design Digital Assets Art Direction Instagram Management

Freelance Designer & Art Director

Self Employed

Delivered branding, editorial, and digital design projects for small businesses and independent clients. Developed visual identities, marketing materials, and social media assets from concept to final delivery.

Branding Editorial Design Digital Design Visual Identity Marketing Materials Social Media Assets

Visual Designer

Plataforma

Created multi-channel campaign assets for international clients including BMW, MINI, BYD, TVS, Sofitel, and Costanero. Art-directed seasonal fashion campaigns for Indutop retail brands, leading concept development and full production.

Campaign Design Art Direction Graphic Design Brand Guidelines Client Presentations Production

Brand Designer & Art Director

Bleach

Developed the visual identity for an independent techno event series across digital, print, and motion formats. Designed key visual assets including posters, campaign materials, and AI-generated brand elements.