At L-Nutra, I lead the visual identity of Prolon and L-Nutra Health across packaging, web, advertising, editorial, email, and events. I created brand guidelines for both brands and redesigned Prolon’s website to shift it from commerce-first to brand-elevated.
I designed packaging for more than 30 SKUs and prepared labels to meet FDA Nutrition Facts and health-claim requirements, including French adaptations for Canada. I also developed a data visualization system that turns clinical science into a visual language used across channels.
As an independent creative, I developed brand identities and campaigns for clients including Polygon and Aish New York, and created video ad concepts for Marley Spoon, Zero Co, Hamama, and Xlash. At McCann Erickson and TBWA, I developed campaigns for international clients including Chevrolet, Mastercard, and American Airlines; Chevrolet acquired the rights to the award-winning S10 campaign for use across Latin America.
At Carajito Films, where I was a Co-Founder, I directed television commercials for brands including Claro, Movistar, Pepsi, Nestlé, and Air New Zealand. My work has also included authoring and illustrating En la selva todos cuentan, published by Kalandraka.
