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@liholic
Creative marketer with over a decade of experience in product development.
With over a decade of hands-on experience in creative markets, I have honed my skills in product development from concept to execution. My journey has allowed me to independently operate brands and engage in various market events, providing me with deep insights into consumer behaviors and buying motives. I excel in producing short-form videos and social media content, leveraging my understanding of marketing logic to create impactful campaigns.
My expertise extends to the application of AI tools for data organization and idea generation, which enhances my efficiency in content creation. I have independently produced online courses, showcasing my familiarity with digital product development and promotion. I am proactive, logical, and responsible, always seeking to contribute meaningfully to my team through innovative B2B collaboration models.
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Work history, roles, and key accomplishments
Wander Academy
Jan 2018 - Present (7 years 10 months)
As an Online Course Creator, I planned, recorded, edited, and uploaded courses focused on personal growth and creative thinking. This role involved utilizing my skills in content creation and digital product promotion to engage learners effectively.
Bubu Wei Ying
Jul 2012 - Present (13 years 4 months)
As a Freelance Creator and Brand Owner, I managed personal brands and participated in creative markets and pop-up shops. I planned product ideas, visual designs, and pricing strategies while gaining insights into consumer behaviors. I handled social media accounts, content creation, and short video production, overseeing the entire product creation process from concept to sale.
Degrees, certifications, and relevant coursework
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