At The National Library of Israel, I owned the creation of educational digital products from research and concept through UX/UI design, launch, and iteration. I led the education website redesign, using audience interviews and user behavior analysis to shape a new design that increased visits by 74% over the year and resource downloads by 27% over three months.
I also developed the visual identity for the Global Education program and directed creative production across design, motion, photography, and video. Previously, at YAHAD., I developed corporate identity concepts, managed creative work from briefing to final output, and created educational and marketing content.
