laureano manuel grisotto

Provide creative direction, brand strategy, and concept development for multinational clients, delivering award-winning digital and integrated campaigns and supporting high-pressure pitches and product launches.

Taught creative strategy, concepting, and innovation across three campuses and guided student teams to Clio and Future Lions shortlists.

Led 15+ integrated campaigns for U.S. Hispanic and Puerto Rico markets and improved ROI by 40% through data-led creative strategies.

Co-founded agency and led creative direction for campaigns, producing the most awarded campaign in Venezuelan history and generating over $2M in earned media.

Led innovation initiatives for TotalEnergies across Dominican Republic, Puerto Rico, and St. Kitts, developing market-specific creative solutions and activation strategies.

Contributed to Grand Prix-winning campaigns, developing creative concepts and collaborating across creative teams to execute high-impact work.

Directed campaigns for clients including LG, Burger King, and CONMEBOL, overseeing creative teams to deliver integrated brand and activation work.

Served as senior copywriter and agency representative on the global creative council, crafting concepts and copy for regional and global campaigns.

Pursuing an MBA in Business Administration with expected completion in 2025.

Completed a Master of Arts in Digital Innovation focused on creative and digital strategies.

Completed a Master of Arts in Advertising with emphasis on creative advertising practices.

Earned a Bachelor of Arts in Literature, studying literary analysis and communication.