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Lance Howk

@lancehowk

Principal Customer Success leader driving enterprise retention, NRR, and adoption in regulated industries.

United States
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What I'm looking for

I’m looking to lead enterprise Customer Success in B2B SaaS—owning NRR, health scoring, and executive relationships. I want to build repeatable playbooks that drive adoption, CSAT, and risk recovery in regulated environments.

I’m an enterprise Customer Success leader focused on regulated industry portfolios, where I consistently turn onboarding into measurable retention and expansion. At Axway, I owned 30 strategic enterprise accounts across healthcare, financial services, and pharma, sustaining NRR above 115% for four consecutive years (peak 128%) while keeping GRR at 85%.

I build the governance and execution systems that scale results—QBR cadence, health scoring, success plans, escalation playbooks, and onboarding guides—many adopted as org-wide standards. I also recover at-risk accounts by catching warning signals 90 days out and rebuilding the value case with executive stakeholders, including converting 3 of 30 enterprise accounts into multi-year renewals.

Before that, I led large-scale customer success and operations teams at Dell and built field execution from the ground up at Systems Maintenance Services. I’ve driven expansion outcomes ($500K+ at Axway; $2M+ at Dell) and improved CSAT (95% to 98.5%) through Root Cause Analysis, structured corrective action follow-through, and data-informed escalation workflows using Power BI, Tableau, and Salesforce.

Experience

Work history, roles, and key accomplishments

AX

Principal Customer Success Manager

Axway

Nov 2021 - Dec 2025 (4 years 1 month)

Owned a $10M+ portfolio across 30 strategic enterprise accounts, sustaining NRR above 115% for four consecutive years and reaching 128% in peak periods. Built org-wide QBR governance, health scoring, and onboarding playbooks, and converted 3 at-risk accounts into multi-year renewals after identifying warning signals 90 days out.

ST

Customer Success Manager

Sentinel Technologies

May 2021 - Nov 2021 (6 months)

Owned post-sales customer success for enterprise Cisco infrastructure accounts, delivering onboarding, lifecycle management, adoption, and renewal outcomes in operationally critical environments. Achieved 100% on-time renewals across 11 enterprise accounts and led cross-functional escalations with sales, support, and engineering.

DT

District Manager (CS Ops)

Dell Technologies

Jan 2012 - Jan 2020 (8 years)

Led a multi-tier customer success organization across Arizona with district P&L accountability, scaling teams from 10 to 20+ engineers while maintaining SLA compliance across 1,500+ enterprise accounts. Drove CSAT from 95% to 98.5% by redesigning escalation workflows using root-cause analysis and delivering $2M+ expansion from a firmware crisis through executive engagement and cross-functional coo

SS

Area Service Manager

Systems Maintenance Services

Jan 2011 - Jan 2012 (1 year)

Managed a 28-person distributed field operations team across five states with regional P&L accountability, delivering third-party maintenance for multi-vendor enterprise environments. Built the team and operational processes from scratch, including escalation/triage frameworks and dispatch coordination to maintain SLA compliance across the territory.

Education

Degrees, certifications, and relevant coursework

Lance hasn't added their education

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