Kritika Sharma

Designed and executed integrated marketing campaigns to expand offline reach and collaborated with exhibition-hosting brands. Achieved a 60% increase in in-store footfall and sales within six months.

Independently built and managed the BankerToBroker Instagram page, handling end-to-end content creation and strategy. Grew the account to 1,100+ followers organically, with a viral reel reaching 1.9M views.

Designed and orchestrated email marketing campaigns for financial institutions in the US, resulting in 25,000+ visitors. Collaborated with cross-functional teams and optimized campaigns to reach over 28,000 contacts.

Collaborated with a 10-person marketing team to drive email campaigns and other marketing initiatives, leading to a 40% surge in website traffic. Devised marketing campaigns for regions in Maharashtra, Tamil Nadu, and Uttar Pradesh, resulting in 50 leads.

Carried out 50+ cold calls per day, pursued leads to ensure pipeline sufficiency, and generated approximately 80 leads. Created a comprehensive database of 40 customers using MS Excel to uncover insights into consumer preferences.

Designed and enhanced strategies for marketing campaigns and promotion of different courses, bringing in 5 leads. Led a 5-member team to plan and implement a WhatsApp marketing campaign, bringing in 10 prospective leads.

Fabricated multiple strategies for product campaigning of newsletter through effective social media marketing, boosting traffic by 20%. Super-headed a team of 10+ individuals by mentoring and monitoring social outreach; generated 100+ leads.

Pursuing an MSc in Marketing, with expected completion in September 2025.

Grade: 7.7/10

Completed BA Honours in Philosophy with a CGPA of 7.7/10. Coursework included Feminism, Art and Film Appreciation, Bioethics, and Philosophy of Religion.