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Kritika SatsangiKS
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Kritika Satsangi

@kritikasatsangi

Product design leader at EY Studio+ and co-founder of Formak Estudio, connecting business intent, AI capability, and human experience.

United Kingdom
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At Formak Estudio, my co-founder and I help founders and leadership teams connect business intent, AI capability, and human experience. We work across product strategy, service design, and AI-enabled prototyping to create products and systems that scale.

At EY Studio+, I led product and experience design for enterprise and public-sector clients across banking, sustainability, and government. I worked with executive, product, and engineering teams on new propositions and mature platforms, and built and mentored global design and research teams.

At Trade Ledger™, I designed and delivered MVPs for a B2B lending platform adopted by leading UK and Australian banks. I’ve also worked on AI-powered media products at Logically and, in my current role as founder of AI Village Community, am building a community around AI and human collaboration.

Experience

Work history, roles, and key accomplishments

AC
Current

Founder

AI Village Community

Jan 2026 - Present (9 months)

Worked as Founder at AI Village Community.

FE
Current

Co-Founder

Formak Estudio

Sep 2025 - Present (1 year 1 month)

At Formak we strongly believe the real gap isn’t AI tools. It’s designers who can connect business intent -> AI capability -> human experience.

Formak specialises in:
Business design
Product strategy, roadmapping, and delivery
Service design and end-to-end customer journeys
AI-enabled prototyping and experience optimisation
Conversion-focused UX and SEO-informed IA & content design

We don’t jus

ES

Design Manager- Product design & experience

EY Studio+

Apr 2022 - Apr 2025 (3 years)

What sets me apart here:
Strategic clarity + hands-on execution + deep comfort working inside complex enterprise environments.

Led product and experience design for enterprise and public-sector clients across banking, sustainability, and government platforms

Worked closely with CEOs’ offices, design leaders, product heads, and engineering leaders to shape 0–1 propositions and scale mature platfo

TL

Senior Product Designer

Trade Ledger™

Jul 2021 - Jan 2022 (6 months)

Impact:
Turned ambiguity into shippable, scalable product experiences.

- Designed and delivered MVPs for a B2B lending platform adopted by leading UK and Australian banks
- Worked in tight collaboration with engineering and product teams in a fast-scaling fintech environment
- Established core UX processes, discovery rituals, and product vision alignment
- Balanced regulatory constraints, busines

LO

Product Designer

Logically

Jun 2020 - Jul 2021 (1 year 1 month)

Logically is an AI-powered digital media company based out of London, that fights against fake news & misinformation through their B2B & B2C platforms. The major presence is in the U.K., the U.S.A & India.

I am part of the core design team. My major responsibilities are to set up processes in the design team, to advocate the user experience of B2C & B2B products, and to build a digital community f

TB

User Experience Designer (contractor)

Totally Vegan Buzz

Feb 2020 - May 2020 (3 months)

Totally Vegan Buzz is a digital media start-up based out of Brighton, that delivers vegan news & entertainment to the rapidly growing network of vegans around the world.
My role includes designing the experience for Acquiring the new users for their upcoming business verticle. User Research, Affinity Mapping, Solutioning & defining User journeys are among the major responsibilities.

KS

Design Founder

Kritiska Design stories

Aug 2016 - Feb 2020 (3 years 6 months)

Working on the diverse projects in Edu-tech, Tourism, HR analytics & Startup accelerators. Assist them with Product development, User research, User Experience, Concept designing, brainstorming the solutions based on HCI etc. Founded this company with the vision to craft user-centered designs and the importance of storytelling.

SL

Product Designer

ShopX - 10i Commerce Services Pvt Ltd

Nov 2018 - Sep 2019 (10 months)

Worked as Product Designer at ShopX - 10i Commerce Services Pvt Ltd.

NP

UX Designer

Needle Innovision Pvt.Ltd

Aug 2017 - Nov 2018 (1 year 3 months)

We are a bootstrap product and service startup. At Needle we are tailoring & building products which stitch together relevant but disconnected data/information to drive life/lifecycle objectives & contextual needs of individuals and businesses.

My role as UX/UI designer gives freedom to interact with clients, build futuristic products and design user-centric solutions. User Research, Analysis, Ma

JG

Freelance Graphic Designer

Jumping Goose

Dec 2015 - Jul 2016 (7 months)

- Graphic Designing
- Illustrations
- Concept Designing

KK

Product Marketing Intern

Kai Krafts

Sep 2014 - Dec 2014 (3 months)

Role- Develop the collection of accessories, using Kasuti & Gudarpatti (almost extinct Indian crafts from North Karnataka) for High end customers.

Responsibility- Coordinate with Karigars and tailors running the production house in Dharwad, Karnataka and ensure on time submission of products.

CN

Product Marketing Intern

Colors of Nature

Apr 2014 - Aug 2014 (4 months)

Role- Accessories and Print developer, using Batik, Adobe Photoshop and natural methods of dying, on a project for Levis, U.K.

Responsibility- Interaction with international clients, ensure the process of design to product development by myself and biggest has been the social responsibility, to only deal with chemical free methods in production and retain the quality honestly.

Education

Degrees, certifications, and relevant coursework

IB

Indian Institute of Technology, Bombay

Human centred Interaction

NU

Nottingham Trent University

Bachelor's degree, Apparel and Textiles

2011 - 2015

Tech stack

Software and tools used professionally

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