At Adda247, I built and analyzed multi-stage conversion funnels with SQL and Python to find where prospects dropped off in the sales and enrollment journey. I segmented performance by UTM source, program, and owner, and shared insights to support marketing decisions.
For my Financial Performance Analysis System capstone, I consolidated 10,400+ transaction records into a MySQL database using Python-based ETL cleaning and validation, then built interactive Power BI dashboards with DAX. I also developed predictive healthcare resource forecasts and a real-time computer vision navigation aid.
