k murthy

At Indus Hair Extensions, I designed Silkystrands end to end, from user flows and wireframes to a production-ready storefront for 1,300+ SKUs across seven product lines. I also built brand templates and patterns to keep two brands consistent across web, social, and marketing.

I managed a team of six on the fast-moving build, coordinating tasks and quality checks while working with stakeholders and the developer on requirements, handoff, and design QA.

At Today’s Dental Services, I designed patient-facing communications and tested checkout CTA copy; a 14-day A/B test lifted booking conversions by 12%. I also rebuilt the PDP/PLP experience in Figma and created a 120-component design system to WCAG 2.2 AA, cutting production time by 60%.

At Iza Services, I translated stakeholder briefs into production-ready B2B/B2C screens in Figma. In self-directed projects, I designed Cadence around a human-reviewed workflow for AI-generated work and redesigned navigation and the visual system for Pramiti School’s education website.