At LAS VELA, I manage TikTok Ads lead-generation campaigns and report on their performance for the Custom Vanity line. I found that Auto Lead Capture had missed 86 of 88 conversations, correcting the reported cost from SGD 283.02 to SGD 6.43 per DM conversation, and built a manual conversion bridge to match conversations with sales records.
For Toko Megatama, I rebuilt Instagram and TikTok content strategy and ran a parallel Meta Ads campaign; reach grew from 890 to 103,120 accounts in 30 days, and engagement rose from 1.71% to 6.86%. At LAS VELA, I also wrote and published three SEO articles for Singapore home buyers. I bring clear writing and audience focus shaped by teaching English and Arabic.
