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Khushbu Muchhadiya

@khushbumuchhadiya

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Digital Marketing Specialist with 6+ years of experience in SEO.

India

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What I'm looking for

I am looking for a dynamic role that allows me to leverage my digital marketing skills while fostering a collaborative and innovative company culture.

As a Digital Marketing Manager with over 6 years of experience, I specialize in SEO, content marketing, social media, and paid advertising. My journey in digital marketing has been marked by a commitment to driving traffic and generating leads through innovative strategies and data-driven decisions. I have successfully increased organic SEO traffic by over 30% and managed campaigns that generated more than 300 leads with a significantly reduced cost per lead.

My expertise extends to using advanced tools like Google Analytics, SEMrush, and Ahrefs to analyze performance and optimize marketing strategies. I have led teams to execute effective digital marketing campaigns, ensuring timely execution and performance tracking. My role at Icon TechSoft Pvt Ltd has allowed me to enhance website speed for better user experience and design optimized landing pages that convert visitors into leads.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

Icon TechSoft Pvt Ltd

Jun 2024 - Present (1 year 1 month)

Increased organic SEO traffic by over 30% and enhanced website speed for improved user experience. Designed and optimized more than 15 landing pages for paid ad campaigns, focusing on lead generation.

SEO WordPress Landing Page Optimization Google Ads Meta Ads Link Building AI Powered Content Generation

Sr. Digital Marketing Specialist

OneClick IT Consultancy

Aug 2023 - Present (1 year 11 months)

Increased website organic traffic from 7k to 11k monthly visitors and published and optimized weekly blog content. Generated an average of 15 organic leads per week and managed SEO for multiple client projects.

SEO Lead Generation Team Leadership Blog

Digital Marketing Executive/TL

Data EximIT

Apr 2019 - Present (6 years 3 months)

Managed on-page and off-page SEO for in-house projects and handled Google My Business (GMB) accounts. Managed social media accounts and content posting, and generated leads through organic SEO strategies.

On Page SEO Off Page SEO Social Media Management Lead Generation Team Coordination

Training in Digital Marketing

W3 Marketing School

Jan 2018 - Present (7 years 6 months)

Gained a foundational understanding of marketing principles and acquired an overview of digital marketing strategies. Learned the fundamentals of Social Media Optimization and engaged in practical exercises to apply theoretical knowledge.

Digital Marketing Strategy SEO Content Marketing

Education

Degrees, certifications, and relevant coursework

Gujarat Technological University

Master of Computer Applications, Computer Applications

Studied advanced topics in computer applications, focusing on practical skills and theoretical knowledge relevant to the IT industry. Gained expertise in various computing disciplines.

Saurastra University

Bachelor of Computer Applications, Computer Applications

Completed a comprehensive curriculum in computer applications, building a strong foundation in programming, software development, and computer science principles. Developed essential skills for a career in technology.

W3 Marketing School

Training in Digital Marketing, Digital Marketing

Gained a foundational understanding of marketing principles. Acquired an overview of digital marketing strategies. Learned the fundamentals of Social Media Optimization. Engaged in practical exercises to apply theoretical knowledge.