Open to opportunities

Kelly Chew

@kellychew

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Lead illustrator crafting storyboards, character assets, and animation-ready visuals for educational media.

Malaysia

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What I'm looking for

I’m looking for a team where I can lead illustration and 2D visual development for educational media, e-learning, and mascot/IP projects—collaborating from concept through delivery, with room to mentor others and maintain consistent art style under deadlines.

I’m a Lead Illustrator and 2D Visual Designer with 4+ years of studio experience creating storyboards, colourboards, character assets, and animation-ready visuals for educational media and e-learning.

I guide junior illustrators, adapt visual styles, and collaborate with multidisciplinary teams to deliver art-style consistent assets on tight timelines—contributing to 80+ animated videos and multimedia projects. I streamline colorboard workflows to deliver selected projects ahead of schedule, while keeping visual development and illustration production aligned from concept through final delivery. From MOE/SLS interactive learning modules and Marshall Cavendish publishing visuals to Singapore public-sector and mascot/IP assets, I turn clear creative direction into polished, production-ready artwork.

Experience

Work history, roles, and key accomplishments

Senior / Lead Illustrator

Grey Matterz Design Studio

Jan 2022 - Mar 2026 (4 years 2 months)

Created 2D educational animation and e-learning visuals (storyboards, colourboards, character assets, backgrounds, and styleframes) for multi-industry projects across Singapore and Malaysia. Contributed to 80+ videos, led colourboarding/visual development work, and guided 1–2 junior illustrators to deliver art-ready assets under tight timelines.

2D Illustration Storyboarding Colourboarding Character Design Mascot IP Design Educational E Learning Visuals Visual Development Animation Ready Asset Preparation Team Review & Guidance Adobe Photoshop

Freelance Illustrator

Freelance

Jan 2018 - Jan 2021 (3 years)

Illustrated 4 children’s books and delivered commission-based artwork for publishing, social media, merchandise, apparel, and posters. Produced 19 full chibi animal illustrations for the Crypto Chibi NFT project with layered character and background assets.

Children'S Book Illustration Character Design Chibi Illustration Adobe Creative Suite

Illustrator

Kadokawa Gempak Starz

Jan 2016 - Jan 2017 (1 year)

Illustrated magazine and comic covers and produced chibi characters, props, and backgrounds for casual game assets. Developed and redesigned mascot characters and created related merchandise concepts (e.g., red packets and money boxes).

Comic Cover Art Chibi Character Design Prop Design Adobe Illustrator Adobe Photoshop