At The Targetologist, I built and managed GoHighLevel pipelines and workflows for client accounts spanning healthcare equipment, apparel, professional services, B2B lead generation, and e-commerce. For a healthcare equipment retailer, I structured paid-lead activity into 11 campaign pipelines.
I built nurture and re-engagement sequences that alternate email and SMS, check for booked appointments before sending messages, and update opportunities when leads book. I also connected lead forms and order emails through Zapier, including a JavaScript step that parses order emails into contacts and logs them to Google Sheets.
At The Targetologist, I designed, built from scratch in Next.js, and deployed websites for Mian Tayyab Steel and Vantelo Goods. I also built client landing pages and ran Shopify customer segments and email campaigns, including abandoned-checkout automation.
Previously, at Safarifone, I led frontend development of Admin and Merchant Portal dashboards for a logistics platform. At Linknbit (Pvt) Ltd, I developed frontend features for an e-commerce application, integrating RESTful APIs, JWT authentication, WebSockets, and payment gateways.
