Juan Pablo Vargas Gutiérrez

Provided support in audiovisual production for live camera operation, coordinating assembly, framing, and real-time execution. Executed activities efficiently under pressure following instructions, contributing ideas and knowledge in audiovisual production and professional operation of broadcast cameras.

Developed comprehensive brand creation, conceptualization, visual identity, and logo design for a therapist and her practice based on target audience analysis. Generated digital strategies for social media management, production of digital and photographic resources, and design of the brand manual defining visual and graphic content guidelines.

Coordinated and managed social media with a commercial and advertising focus, also executing strategic management of ad campaigns on Meta adapted to trends, formats, and objectives of each platform. Consolidated brand visibility, positioning, and digital presence in advertising strategies, achieving approximately 38% sales growth across all managed platforms.

Executed digital and multimedia content production for social media and analyzed metrics and planning of commercial and advertising strategies, evaluating performance for campaign optimization. Conducted coverage and interviews using DJI Osmo camera and digital dissemination of institutional activities through social media posts and content.

Managed customer service and provided agile solutions to inquiries with a focus on customer experience. Handled cash register, invoicing, and operations control, ensuring control of business income.

Taught classes and workshops on graphic design, editing, and use of digital tools in Adobe Creative Suite, providing technical support in editing, composition, and development of graphic pieces for academic projects.

Training in community management, including creation, management, and dynamization of virtual communities, expected completion in 2026.

Workshop on creating content for social networks, expected completion in 2026.

Degree in Social Communication and Journalism from Universidad Católica de Pereira, completed in 2024.

Diploma in Digital Photography from Unitécnica, completed in 2017.

English language training at B1/B2 level, completed in 2019.