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Juan Leal

@juanleal

Senior software engineer at Simpli.fi who added a Google Vertex AI classifier to healthcare advertising workflows.

United States
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At Simpli.fi, I designed and implemented a Google Vertex AI text classifier that flags audience names containing potentially sensitive medical terminology before activation through the Freshpaint integration. I also migrated a Rails service’s Looker SQL generation from TransUnion to Experian demographic data.

Across Simpli.fi and my earlier roles, I’ve built and maintained Ruby on Rails production systems, integrated third-party APIs, and developed classification workflows. At Respondology, I integrated Google Cloud Natural Language API for social comment classification and implemented a Bayesian ranking workflow based on user interactions.

Experience

Work history, roles, and key accomplishments

Simpli.fi logoSI

Senior Software Engineer

Jan 2020 - Sep 2026 (6 years 8 months)

Designed and implemented a binary text classifier with Google Vertex AI to flag sensitive medical terminology in audience names. Migrated a Ruby on Rails service from TransUnion to Experian demographic data and built production applications with Rails, Sidekiq, Vue.js, PostgreSQL, Docker, and Kubernetes.

RE

Senior Software Developer

Respondology

Aug 2013 - Jul 2019 (5 years 11 months)

Integrated Google Cloud Natural Language API for semantic classification across social media comment streams. Implemented a Bayesian classifier and ranking workflow in Ruby and integrated Twitter, YouTube, Facebook, Gnip PowerTrack, and Twitter Ads APIs.

The Pragmatic Programmers logoTP

Senior Software Developer

The Pragmatic Programmers

Aug 2012 - Sep 2013 (1 year 1 month)

Built an electronic royalty-payment system using PayPal and Dwolla APIs with payment verification and error handling. Developed a book-fulfillment integration generating fixed-width purchase orders via a custom Ruby DSL and FTP file transfer.

QS

Senior Software Engineer

QSS

Jan 2007 - Dec 2009 (2 years 11 months)

Developed software for education administration products.

Exact Software logoES

Software Engineer

Exact Software

Jan 1999 - Dec 2007 (8 years 11 months)

Contributed to enterprise ERP, CRM, and HRM business software.

Education

Degrees, certifications, and relevant coursework

Foothill College logoFC

Foothill College

Coursework, Internet Technologies

2007 - 2009

Completed coursework in Internet Technologies at Foothill College from 2007 to 2009.

College of San Mateo logoCM

College of San Mateo

Coursework, Computer Science

2006 - 2007

Completed coursework in Computer Science at College of San Mateo from 2006 to 2007.

Mission College logoMC

Mission College

Coursework, Computer Science

2003 -

Completed coursework in Computer Science at Mission College in 2003.

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