Joshua Firstborn
@joshuafirstborn
Strategic Social Media Manager with a passion for brand storytelling.
What I'm looking for
With over 6 years of experience as a Strategic Social Media Manager, I excel in managing multi-platform content and growing digital communities. My expertise lies in fusing strategy, storytelling, and design to drive engagement and elevate brand visibility across media, tech, and lifestyle sectors. I have successfully increased community engagement by 110% and achieved a remarkable 6x increase in reach through targeted strategies.
Throughout my career, I have forged key partnerships with industry leaders, directed impactful campaigns, and mentored content writers to produce high-performing content. My recent role as Head of Content and Digital Media at Giggles On The Rocks allowed me to lead a content strategy that resulted in significant community growth and engagement. I am passionate about creating compelling narratives that resonate with audiences and drive brand success.
Experience
Work history, roles, and key accomplishments
Head of Content and Digital Media
Giggles On The Rocks
Feb 2024 - Present (1 year 6 months)
Led and executed content strategy that drove 18% community growth, 6x reach increase (from 42k to 264k), and 115.4% boost in engagement. Created and launched original content series and led rollout for GOTR’s media subsidiaries.
Creative Media Director
MEGA Woman Community
Jan 2025 - Present (7 months)
Redefined brand messaging to strengthen communication clarity and managed all social and marketing content, resulting in 3x audience reach and higher retention. Implemented a UGC campaign that beat Q1 sales targets and increased community engagement.
Social Media Strategist and PR Associate
GABI Media Group
Sep 2023 - Present (1 year 11 months)
Led strategy and rollout of the Top 100 Coaches Africa PR campaign, boosting engagement by over 70% through storytelling, targeting, and content direction. Managed outreach, profiling, and wrote/edited bios for 100 coaches across Africa.
Social Media Manager and Content Strategist
Topazdom Technologies Limited
May 2022 - Present (3 years 3 months)
Launched and grew the Topazdom Techclique community, attracting 200+ members in its first week through targeted content strategy. Managed Topazdom’s digital presence—developing content plans and marketing copy to drive service visibility and audience engagement.
Social Media Manager and Content Editor
Waves Media
Feb 2020 - Present (5 years 6 months)
Launched a weekly COVID-19 roundup that boosted brand credibility and deepened audience trust. Produced engaging articles and media content across entertainment, culture, and health topics to drive relevance and traffic.
Education
Degrees, certifications, and relevant coursework
Praxis Academy
Training, Scriptwriting & Storytelling
2025 - 2025
Completed training in scriptwriting and storytelling, enhancing skills in narrative development and creative content creation.
HP Life
Certificate, Social Media Marketing, Agile Project Management, Business Communications
2025 - 2025
Obtained certifications in social media marketing, agile project management, and business communications, developing a comprehensive understanding of digital marketing and project execution.
Ahrefs, Cursa
Certificate, Search Engine Optimization
2025 - 2025
Earned a certificate in Search Engine Optimization from Ahrefs, focusing on advanced SEO strategies and tools.
Max Business School
Master, Digital Marketing & Business
2024 - 2024
Completed a Master's program in Digital Marketing & Business, gaining expertise in digital marketing strategies and business applications.
GABI Media Group
Certificate, Public Relations
2024 - 2024
Received a Certificate in Public Relations, focusing on strategic communication and media relations.
Unilever
Basics of Business, Business
2024 - 2024
Completed a program on the basics of business, covering fundamental business principles and practices.
LinkedIn Learning
Leading in Crisis, Leadership
2024 - 2024
Undertook training in leading in crisis, developing skills in leadership and decision-making during challenging situations.
Availability
Location
Authorized to work in
Portfolio
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