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John Alvin CruzJC
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John Alvin Cruz

@johnalvincruz

Senior Designer at Henkel Asia Pacific Service Centre creating production-ready packaging and product launch visuals.

Philippines
Message

At Henkel Asia Pacific Service Centre, I design packaging labels and visual assets for industrial products, preparing production-ready artwork and optimizing color separation for print.

I contribute creative concepts to rebranding initiatives and new product launches, while coordinating design projects to meet agreed timelines and specifications.

I also create and edit video and animated content for internal initiatives and creative projects. Through Continuous Improvement initiatives, I contribute to streamlining workflows and reducing repetitive tasks.

Previously, as Creative Artist at World of Fun, I designed marketing materials for in-store and social media campaigns and developed promotional content. I also prepared store design markups and shared design techniques in internal workshops.

Experience

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Education

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Mapua Institute of Technology logoMT

Mapua Institute of Technology

Bachelor of Science, Multimedia Arts & Sciences

2007 - 2012

Pursued a Bachelor of Science in Multimedia Arts & Sciences, completing the program in 2012.

Tech stack

Software and tools used professionally

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