Jocelynne Brush

Achieved a 30% year-over-year increase in move-ins compared with the prior director. Brought the community to life through educational and social events, from concept and promotion to hosting, that drew prospective residents and families through the door.

Directed photo and video production for senior living clients, traveling on-site to capture authentic, story-driven content. Built a scalable content process that sped up production as the client roster grew, working with a global team across time zones.

Led the regional rollout of a full corporate rebrand (the Symphony Complete campaign) across multiple communities. Reimagined regional paid social and search advertising, doubling website visits to 6,456 a month and growing leads 12%.

Managed regional event budgets, tracked expenses and reconciled vendor invoices monthly. Negotiated catering, A/V and security contracts, reducing add-on fees for each event.

Produced targeted Facebook ads and monitored engagement to grow event RSVPs from local families. Coordinated weekly community outreach events at libraries and churches for older adults and caregivers.

Owned the social presence of 16 communities from one content calendar, growing local engagement with targeted, on-brand posts. Wrote and scheduled platform-specific posts and ads using Facebook advertising best practices.

Supported marketing and social media efforts for a senior living company.

Bachelor of Applied Arts in Media Studies (Honours) from the University of Guelph-Humber, Toronto, ON, from 2014 to 2018.