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Joanna Rose Martinez

@joannarosemartinez

Commercial and Business Development Specialist at LUXASIA, Inc., who improved forecast accuracy from 39% to 58% and released USD 400K in working capital.

Philippines
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At LUXASIA, Inc., I managed demand and supply planning for a multi-brand beauty and fragrance portfolio. I improved forecast accuracy from 39% to 58%, reduced E&O inventory by 13%, and released approximately USD 400K in working capital.

I also led the On-Shelf Availability project, analyzing store-level out-of-stocks and root causes to drive corrective actions that improved OSA by 8%. I managed procurement and replenishment planning with international principals and regional teams for brands including Huda Beauty & Kayali Fragrances, IP Italia, IP USA, and Olaplex.

Earlier at LUXASIA, Inc., I managed retail replenishment across multiple store doors and led stock pullouts, delivery-concern management, and warehouse audits. I helped establish stock-security and safety procedures and contributed to documented 5S improvements that reduced estimated warehouse picking and processing time by 12% per shift.

Experience

Work history, roles, and key accomplishments

LI

Demand & Supply Planning Executive

Luxasia, Inc.

Jan 2023 - Jan 2025 (2 years)

Managed demand and supply planning for a multi-brand beauty and fragrance portfolio, improving forecast accuracy from 39% to 58% and reducing E&O inventory by 13%. Led S&OP and OSA projects, maintaining zero critical stockouts over 12 months.

LI

Demand & Supply Planning Assistant

Luxasia, Inc.

Jan 2016 - Jan 2017 (1 year)

Supported demand forecasting, inventory planning, and PO preparation for beauty and fragrance brands. Assisted planning for major sales events and high-volume periods using SAP.

Education

Degrees, certifications, and relevant coursework

Rizal Technological University logoRU

Rizal Technological University

Bachelor of Science in Business Administration, Business Administration

Bachelor of Science in Business Administration, Major in Management, completed in 2016.

ES

Emilio Aguinaldo Integrated High School

High School Diploma, General Studies

High school education completed in 2012.

Tech stack

Software and tools used professionally

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