At Ideas to Impact foundation, I lead content strategy for the Walmart Vriddhi program, turning client briefs into storytelling frameworks aligned with Walmart's and Flipkart's brand voices.
I write scripts for MSME and seller success story videos, and oversee on-ground shoots to support authentic storytelling. I also develop these stories through content planning, storyboarding, and multimedia production.
At DelveInsight Business Research LLP, I wrote about pharma and medtech developments, refreshed articles with FDA drug approval updates, and created newsletters and advertising copy. I used Semrush for keyword research and WordPress to publish SEO-optimized content.
At Career Brick Consultant, I wrote Visa SOPs, application SOPs, and justification letters, alongside marketing content. I enjoy crafting fictional stories outside client work, and bring that same care for words to informative and persuasive writing.

