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Jacky Montecillo

@jackymontecillo

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Senior SEO strategist and consultant driving measurable organic growth and technical SEO excellence.

Philippines

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What I'm looking for

I seek senior SEO roles where I can lead strategy, mentor teams, integrate SEO into product development, and drive measurable organic growth.

I am a senior SEO strategist and consultant with extensive experience planning, implementing, and managing SEO programs for clients across the US, UK, Australia, Asia, Canada, and the Philippines.

I have led SEO teams and owned channel strategy and budgets as Director of Search Engine Optimization, built measurement frameworks, and executed deep technical audits to diagnose and resolve canonical, crawl, redirect, and performance issues.

My strengths include advanced keyword research and mapping, technical site analysis, content and off‑site strategy, link building campaigns, and cross‑functional collaboration with product, editorial, UX, and development teams to embed SEO into the product cycle.

I am results driven, experienced in reporting automation and KPI delivery, and have a track record of attaining top ten Google rankings and delivering traffic and revenue targets for diverse clients and markets.

Experience

Work history, roles, and key accomplishments

Current

SEO Consultant

Current

Freelance

Mar 2021 - Present (4 years 7 months)

Plan, implement and manage clients' SEO strategies across AU/US/UK/Asia/Canada, performing technical audits, keyword research, keyword mapping and resolving site issues to attain top-10 Google rankings for commercial keywords.

Technical SEO Keyword Research Keyword Mapping On Page Optimization Canonicalization SEO Reporting

Director of Search Engine Optimization

Rx Media

Oct 2019 - Feb 2021 (1 year 4 months)

Set and executed enterprise SEO strategy, owned SEO budget and measurement framework, led cross-functional teams and agencies to grow organic traffic and deliver revenue targets through technical fixes, content and PR.

SEO Strategy SEO Budgeting Technical SEO Stakeholder Management

SEO Manager

Crossborder Digital

Jan 2019 - Mar 2020 (1 year 2 months)

Defined and managed market-specific SEO initiatives including keyword research, site auditing, on-site optimization and link building; provided KPI forecasts, in-depth reporting and ensured SEO compliance across development and content teams.

Keyword Research On Page Optimization Link Building SEO Reporting Content Strategy Team Leadership

Senior SEO Analyst

Systematix Ltd

Aug 2018 - Feb 2019 (6 months)

Led technical SEO audits and on-/off-page optimization, prioritized technical developments with web teams, and directed content strategy and keyword/competitor analysis to improve organic search results and conversions.

Technical SEO On Page SEO Off Page SEO Keyword Research Competitor Analysis Content Strategy Web Development Liaison

Senior SEO Analyst

FirstPage Ltd

Jul 2016 - Jul 2018 (2 years)

Drove on-page and off-page optimization, administered search engine tools and led outreach/link-building campaigns to increase rankings and referral traffic while collaborating with UX and web teams for technical architecture improvements.

On Page SEO Off Page SEO Link Building Outreach Technical SEO UX collaboration

SEO/ORM Campaign Coordinator

Mojo Biz Creative Digital

Mar 2016 - Jul 2016 (4 months)

Executed SEO and ORM strategies, conducted technical site analyses, managed keyword mapping and link-building initiatives, coordinated copywriters and produced campaign proposals and monthly reports.

ORM Keyword Mapping Link Building Proposal Writing Team Collaboration

Senior SEO Analyst

Convert Better

Sep 2015 - Jun 2016 (9 months)

Analyzed and implemented SEO changes across projects, conducted keyword research and trend monitoring, and collaborated with teams to improve site rankings using SEO tools and best practices.

SEO Analysis Keyword Research SEO Tools On Page Optimization SEO Strategy Reporting Collaboration

Team Supervisor, SEO Specialist

Web Solutions MD

Mar 2015 - Dec 2015 (9 months)

Executed SEO strategies and technical evaluations, managed copywriters and link-building tasks, and produced campaign reports and proposals while coordinating with developers and designers.

SEO Strategy Team Supervision Link Building Content Management Reporting Proposal Development

Project Manager & Senior SEO

Exxpert Communications Inc.

Sep 2013 - Apr 2015 (1 year 7 months)

Performed keyword research and SEO analysis, implemented link-building campaigns, managed analytics dashboards and coordinated day-to-day search marketing activities to meet client goals.

Project Management Keyword Research Link Building Web Analytics SEO Strategy Client Communication

Senior SEO Specialist

Synergy Business Solutions Corporation

Dec 2012 - Aug 2013 (8 months)

Collaborated with SEO managers to create optimized content, corrected site issues, and incorporated targeted keywords into copy to improve search rankings while ensuring compliance with client restrictions.

Site Corrections Collaboration Compliance On Page SEO

SEO Specialist

Remote Workmate

May 2012 - Nov 2012 (6 months)

Performed on-page and off-page development, keyword research, link structuring and campaign reporting to improve site visibility and backlink quality.

On Page SEO Off Page SEO Keyword Research Link Structuring Quality Control

SEO Specialist

NOW Outsourcing Services

Feb 2011 - Mar 2012 (1 year 1 month)

Developed website SEO strategies (on- and off-page), executed link acquisition and social media marketing, and produced monthly campaign and brand statistics reports.

SEO Strategy Link Acquisition Social Media Marketing On Page Optimization Off Page Optimization Reporting Brand Strategy

SEO Analyst & Offpage Manager

Manny Pacquiao Official Website

Sep 2011 - Nov 2011 (2 months)

Set up initial off-page marketing, developed traffic growth strategies and statistics systems, and assisted with pre- and post-launch SEO checks during a 3-month project contract.

Off Page SEO SEO Launch Support Reporting Link Building Campaign Setup

Marketing Associate (SEO Executive)

Digital Search Online Ltd.

Sep 2010 - Jan 2011 (4 months)

Managed offsite marketing tasks including directory and article submissions, themed link support and submission reporting to support indexed content syndication and link development.

Blog Directory Directory Submission Directory Submissions Affiliate Domain Development