At Idenra, I build brand identity as a connected system—not a pile of disconnected deliverables. I lead each project from strategy through final design, keeping the thinking behind a brand connected to the craft behind it.
For The Mirari Life, I worked on brand identity and a website for a handloom saree and artisanal textile label rooted in Indian craft traditions.
I also created brand identity and websites for Prime Space Construction, a Tamil Nadu construction firm, and S2 Ad Experts, a Chennai-based outdoor, print, and media advertising agency.
My client work also includes Artific Ext, a bespoke furniture, kitchen, and interiors showroom. I started Idenra to make identity work coherently across websites, social, print, and future touchpoints.

