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@hopeadoli
Innovative UI/UX designer with a focus on user-centered design.
As a passionate UI/UX designer based in Accra, Ghana, I have dedicated my career to creating impactful digital experiences. With a strong foundation in user research and design thinking, I have successfully led design initiatives at Petra Group, where I was the first product designer to join the team. My efforts in establishing the company's first design system have streamlined processes across multiple projects, significantly enhancing collaboration and efficiency.
Throughout my career, I have consistently driven user acquisition and retention through thoughtful design. For instance, my redesign of the Achieve mobile app resulted in a remarkable 1,600% increase in user acquisition and a 50% boost in user retention. My experience spans various sectors, including fintech, agritech, and edtech, where I have collaborated with cross-functional teams to deliver user-centric solutions that meet business objectives.
In addition to my professional work, I am committed to giving back to the community through initiatives like UX Campus, where I organize free design workshops for students across Ghana. I believe in the power of design to transform lives and am eager to continue making a positive impact in the digital landscape.
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Work history, roles, and key accomplishments
Petra Group
Jun 2021 - Present (4 years 5 months)
As the first product designer at Petra Group, I established the design team and led the creation of the company's first design system. My work on the Achieve mobile redesign resulted in a 1,600% increase in user acquisition and a 50% boost in user retention.
Various Clients
May 2017 - Jan 2023 (5 years 8 months)
As a freelance designer, I worked on diverse projects for clients including MTN Ghana and Sesi Technologies, focusing on UI/UX design and product development across various industries.
Walulel Ghana Ltd
Dec 2020 - Jul 2021 (7 months)
At Walulel Ghana Ltd, I was responsible for leading the design of a cross-platform app for property management. I contributed to the design system that improved team output by 500% and mentored junior designers.
Homechow App Ltd
Jul 2019 - Jul 2020 (1 year)
As the sole product designer at Homechow App Ltd, I collaborated with the CEO and developers to create a cross-platform mobile app for food ordering and a restaurant management platform used by over 1,000 restaurants.
Degrees, certifications, and relevant coursework
Bachelor of Science, Banking and Finance
2019 -
Activities and societies: Organiser at DjangoCon U.S. and DjangoCon Africa, leading design efforts for marketing materials and social media. Started UX Campus to host free design workshops for students across Ghana.
Studied Business Administration with a focus on Banking and Finance, gaining knowledge in financial management, investment strategies, and economic principles.
Software and tools used professionally
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