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Hetesh BattaHB
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Hetesh Batta

@heteshbatta

Senior Software Development Engineer at VWO building AI-powered campaign insights and scalable backend systems.

India
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At Wingify (VWO), I own the System Settings microservice, which serves 100k+ requests a day and supports campaign execution. I also built and led the rollout of VWO's AI-powered Campaign Understanding system, integrating LLMs to generate campaign summaries, insights, and recommendations.

Previously at Shiprocket, I built an event-driven Golang microservice for real-time order tracking and owned the backend for the Shiprocket Promise app. At Internshala, I integrated a recommendation model that improved enrolments by 21% for logged-in users, and worked on payment processing and platform security.

Experience

Work history, roles, and key accomplishments

Internshala logoIN

Software Development Engineer Intern

Internshala

May 2020 - Oct 2020 (5 months)

Built an algorithm for horizontal course display with categorization, decreasing bounce rate. Designed user tracking for retargeting across platforms.

Education

Degrees, certifications, and relevant coursework

Chitkara University logoCU

Chitkara University

Bachelor of Engineering, Computer Science and Engineering

2017 - 2021

Grade: 9.48 CGPA

Bachelor of Engineering in Computer Science and Engineering from Chitkara University, Rajpura, Punjab, with a CGPA of 9.48.

SS

Stepping Stones Sen. Sec. School

Senior Secondary (XII), Senior Secondary

Grade: 86.6%

Completed Senior Secondary (XII) from Stepping Stones Sen. Sec. School, Chandigarh, with a percentage of 86.6%.

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