Open to opportunities

Hema Dhawan

@hemadhawan

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UI/UX and graphic designer who crafts pixel-perfect, AI-accelerated experiences that grow brands.

India

Message

What I'm looking for

I’m looking for a role where I can own UI/UX and visual direction, build scalable design systems, and use AI tools to speed up smarter workflows—helping brands grow through user-centered design, clear communication, and measurable outcomes.

I’m a results-driven UI/UX and graphic designer with 14+ years of experience shaping visual experiences across print, digital, web, and mobile. I specialize in design systems, brand identity, and user-centered UI/UX work—always aligning business goals with user needs.

In my current role as Head of Creative Design at AAYS Analytics, I’ve led a complete brand overhaul, redesigned the company website, and produced 100+ executive-level presentations that supported new client acquisition and measurable revenue growth. I’m also AI-savvy—actively integrating tools like Claude, ChatGPT, Gemini, Ideogram, and Lovable.dev—and I was recognized with a User Experience Excellence Award (2023–2024).

Experience

Work history, roles, and key accomplishments

Current

Head of Creative Design

Current

Aays Analytics

Jul 2022 - Present (3 years 11 months)

Led a complete brand overhaul, redesigning the company website and elevating the visual identity across touchpoints. Produced 100+ executive presentations that supported new client acquisition and measurable revenue growth, and established design systems to ensure consistent marketing, sales, and product collateral.

Brand Identity Creative Direction Design Systems UI UX Design Web Design Figma Presentation Design Cross Functional Collaboration Marketing Collateral

Freelance Graphic Designer

Dharma Cornerstone Agency

Aug 2023 - Mar 2024 (7 months)

Designed high-impact artist profile packages, pitch decks, promotional assets, and brand kits for Bollywood and indie music talent to support concert and live-show pitches. Tailored deliverables for the Indian entertainment industry, coordinating visual outcomes with client needs.

Graphic Design Pitch Deck Design Brand Kits Social Media Design Adobe Photoshop Adobe Illustrator Client Communication Print Design Visual Storytelling

Freelance Senior Graphic Designer

Tasveer Film Festival

Feb 2022 - Jan 2023 (11 months)

Owned all design deliverables for Tasveer’s 18th Annual Film Festival, including social media campaigns, flyers, posters, brochures, and the official annual report. Produced film fund and submission promotional posters and managed the organization’s social media visuals during festival season.

poster design Campaigns Annual Report Design Promotional Design Print Production adobe indesign Adobe Photoshop Brand Promotion

Professional Graphic Designer

Doogma

Aug 2020 - Jun 2022 (1 year 10 months)

Created client-facing presentations, UI designs, and BigCommerce website pages tailored to different brand identities. Produced graphics and illustrations across multiple industries and media formats.

UI Design Web Design BigCommerce Presentation Design Graphic Design Illustration Adobe Photoshop Adobe Illustrator Figma Brand Identity

Freelance Designer

Independent Clients

Jan 2012 - Jan 2020 (8 years)

Delivered print design, branding, social media design, and multimedia work for clients across diverse sectors. Focused on producing consistent, client-ready visual assets for multi-channel marketing needs.