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Haseeb Arshad

@haseebarshad4

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Full-stack engineer at Luxoft connecting Meta Ads and Shopify data to revenue with funnel and ROAS dashboards.

Canada

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At Luxoft, I built funnel and ROAS dashboards that connect Meta Ads, Shopify, Hyros, and Google Ads data to revenue. I also added AI features for funnel drop-off analysis, anomaly detection, summaries, and natural-language questions about performance.

At Alnafitha IT, I built e-commerce backends for Soum.sa and reconciliation jobs that flagged payment mismatches. Earlier, I built NLP features and search for business documents at Software One, and business application features at Global Logic.

Experience

Work history, roles, and key accomplishments

Lead Full Stack Software Engineer

Luxoft

Apr 2023 - Nov 2026 (3 years 7 months)

Built funnel and ROAS dashboards in React and Next.js, and data pipelines from Meta, Shopify, Hyros, and Google Ads into PostgreSQL. Set up Meta Pixel, CAPI, and UTMs, and developed AI features with OpenAI and Claude for funnel analysis.

OpenAI Claude Railway Vercel AWS React Next.js PostgreSQL Meta Marketing API Shopify Hyros Google Ads APIs META Pixels Conversions API (CAPI)UTMs

Senior Full Stack Software Engineer

Alnafitha IT

Jun 2020 - Mar 2023 (2 years 9 months)

Built e-commerce backends in Node.js and Python for Soum.sa, covering search, product pages, and checkout. Developed reconciliation jobs to compare payment data across systems and flag mismatches.

NodeJS Python Ecommerce Payment Reconciliation

Full Stack Software Engineer

Software One

Dec 2017 - Jun 2020 (2 years 6 months)

Built NLP and text-processing features in Python (spaCy, NLTK) and Elasticsearch search for business documents. Developed Node.js REST APIs on MySQL and SQL Server with data modelling and query tuning.

Python SpaCy NLTK Elasticsearch NodeJS REST APIs MySQL SQL Server