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Hamid Pahlevani

@hamidpahlevani

Technical Lead at Riiha, developing shared e-commerce platforms and an automated pricing system comparing 15 competitors.

Iran

Message

At Riiha, I develop a shared e-commerce platform for Riiha and its UAE-facing version, Riah, with separate databases and support for multiple languages and currencies. I also develop and maintain REST APIs for the website and mobile application.

I served as the primary developer of an automated pricing and inventory system for approximately 10,000 products, comparing prices across 15 competitors and incorporating data from 10 suppliers. It automated a pricing workflow previously handled manually by two to three people.

I reduced response times for selected API endpoints from approximately one second to 300–400 ms through API optimizations, a Laravel 7-to-12 upgrade, and migration to Laravel Octane. I’ve progressed from hands-on development to leading delivery across a 10-person engineering team.

At Faradars, I led the web frontend migration from Laravel Blade to Next.js and the rebranding and deployment of the Faradars app. Earlier, I worked on the WordPress-to-Laravel migration and contributed to the migration of Kaprila, an advertising service.

Experience

Work history, roles, and key accomplishments

Current

Technical Lead

Current

Riiha

Nov 2023 - Present (2 years 11 months)

Developed a shared e-commerce platform for Riiha and its UAE-facing version, Riah, with separate databases. Reduced API response times by 60-70% through optimizations and Laravel upgrades, and led a 10-person engineering team.

Laravel Next.js React Native MySQL MongoDB Elasticsearch RabbitMQ Redis Swagger REST APIs API Optimization Technical Leadership Team Management

Technical Lead

Faradars

Apr 2022 - Nov 2023 (1 year 7 months)

Led the migration of the web frontend from Laravel Blade to Next.js and the rebranding and deployment of the Faradars app. Expanded the backend team and supported technical planning and collaboration across teams.

Laravel Next.js React Native MySQL MongoDB Elasticsearch RabbitMQ Redis Swagger Technical Leadership Team Management

Backend Developer

ConvoPlus

Jan 2023 - Sep 2023 (8 months)

Built real-time messaging features and integrated third-party APIs. Contributed to performance improvements and deployment workflows using Docker and CI/CD.

Docker CI CD Real time Messaging Third Party APIs Performance Optimization

Backend Developer

Adilar

Jan 2021 - Dec 2022 (1 year 11 months)

Contributed to an applicant tracking system (ATS) using PHP, Laravel, MySQL and RabbitMQ within a technical team of approximately 10 people.

PHP Laravel MySQL RabbitMQ

Full-Stack Developer

Faradars

Aug 2019 - Apr 2022 (2 years 8 months)

Worked on the migration from WordPress to Laravel and the adoption of MongoDB, Redis, Elasticsearch and RabbitMQ. Contributed to the migration of Kaprila, an advertising service.