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Hadiya Ashfaq

@hadiyaashfaq

FP&A specialist at Kodifly who drove 2.5x year-over-year revenue growth through close-the-gap analysis and stakeholder alignment.

Pakistan

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At Kodifly, I worked across FP&A, forecasting, and variance analysis, using close-the-gap exercises to identify cost overruns and revenue leakages. This work contributed to 2.5x year-over-year revenue growth and helped my team secure $500,000 in funding from multinational investors.

I built and maintained financial models and dashboards to support forecasting and management decisions. I also managed the accounts receivable cycle and grant documentation under IAS 20, while improving reimbursement workflows and reporting cycles.

At Pakistan Oil Mills, I designed a Power BI sales and revenue dashboard that improved financial data visualization efficiency by 30%. I also used SPSS for market trend analysis and supported revenue planning and pricing decisions.

My experience also includes billing reconciliation at The Avari Hotel, digital campaign budgeting at The Mirrors NGO, and event budget management at Nihao Club – China Study Center. I earned a BBA from NUST and completed an exchange semester at Yasar University.

Experience

Work history, roles, and key accomplishments

Current

Executive Event Manager

Current

Nihao Club – China Study Center, NUST

Jan 2022 - Present (4 years 10 months)

Managed event budgets, vendor payments, and cost reconciliation for high-profile institutional events. Tracked and reported on event expenditure versus budget, proactively flagging variances.

Event Budgeting Vendor Management Cost Reconciliation Variance Analysis Reporting

Finance Associate I – Financial Planning & Analysis

Kodifly

Jul 2025 - May 2026 (10 months)

Directed the comprehensive FP&A cycle, executing variance analysis and strategic forecasting. Built financial models, managed AR, and developed dashboards to support decision-making.

FP&A Variance Analysis Budgeting Forecasting Financial Modeling Power BI Excel SPSS Data Analysis Accounts Receivable KPI Dashboards Process Automation Grant Management IAS 20 Cross Functional Collaboration

Financial & Market Analytics Intern

Pakistan Oil Mills

Jun 2024 - Aug 2024 (2 months)

Designed and deployed a sales and revenue tracking dashboard in Power BI, improving data visualization efficiency by 30%. Conducted market trend analyses using SPSS and monitored marketing spend effectiveness.

Power BI SPSS Data Visualization Market Analysis Google Analytics SEMrush Trello Reporting

Front Office Intern

The Avari Hotel

Jul 2023 - Aug 2023 (1 month)

Managed daily billing reconciliation, guest payment processing, and financial transaction documentation with full accuracy. Supported administrative financial operations and streamlined front office reporting processes.

Billing Reconciliation Payment Processing Financial Documentation Reporting

Social Media & Outreach Manager

The Mirrors NGO

Jan 2020 - Dec 2021 (1 year 11 months)

Planned and executed digital campaigns with measurable KPIs, achieving a 40% increase in audience engagement. Managed budgets for digital initiatives and tracked performance metrics to optimize spend allocation.

Digital Campaigns KPI Tracking Budget Management Performance Metrics Social Media

Education

Degrees, certifications, and relevant coursework

National University of Sciences and Technology (NUST)

Bachelor of Business Administration (BBA), Business Administration

Grade: 3.52/4

Activities and societies: Academic excellence scholarship recipient (2022-2023); exchange semester at Yasar University, Izmir, Turkey (Feb-Jun 2024).

Bachelor of Business Administration (BBA) with a CGPA of 3.52/4, top GPA holder and academic excellence scholarship recipient. Completed an exchange semester at Yasar University, Izmir, Turkey.

National University of Sciences and Technology (NUST)

BS Tourism & Hospitality Management, Tourism & Hospitality Management

Grade: 3.8

Activities and societies: Fully-funded international scholarship to Turkey for highest GPA in first-year cohort.

Completed first year of BS Tourism & Hospitality Management with a CGPA of 3.8, awarded fully-funded international scholarship to Turkey for highest GPA in cohort.