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Gregory NayoanGN
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Gregory Nayoan

@gregorynayoan

Content manager at Optimized Indonesia who planned client content and managed end-to-end production.

Indonesia
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At Optimized Indonesia, I planned content strategies around client needs, from editorial plans and campaign decks to end-to-end production.

I also handled production quality control and monthly reporting, then evaluated published content and shared insights to help make future work more effective and targeted.

Earlier, I developed short-video and live-streaming content at Buzzohero, especially for TikTok, and worked across content production, broadcasting, and client accounts at organizations including KOMPAS GRAMEDIA, Vidio, and Okezone.

Experience

Work history, roles, and key accomplishments

Optimized Indonesia logoOI

Content Manager

Optimized Indonesia

Jan 2024 - Nov 2025 (1 year 10 months)

Responsible to analyze, content plan strategies, produce content according to client needs.
Including creating campaign/pitching decks, editorial plans, end to end content production, quality control content production, monthly reporting, evaluating, and also providing insights regarding content that has been produced, in order to produce more effective and targeted content performance.

Buzzohero logoBU

Senior Creative Production

Buzzohero

Nov 2021 - Jun 2023 (1 year 7 months)

Responsible for brainstorming ideas, cultivating production, to post-production in the form of short videos and live streaming content according to client expectations, especially for social media Tiktok.

KOMPAS GRAMEDIA logoKG

Senior Producer

KOMPAS GRAMEDIA

Sep 2021 - Nov 2021 (2 months)

Responsible for the development of creative content and promotional strategies for the KG Media Network broadcast channel

Vidio logoVI

Key Account

Vidio

Feb 2020 - Jun 2021 (1 year 4 months)

Manage and develop content according to client needs, and maintain harmonious relationships with clients.

Okezone logoOK

Content Producer

Okezone

Jul 2017 - Nov 2019 (2 years 4 months)

Responsible for audio visual content produced by okezone.com and related units such as metube.id and sales needs.

OchannelTV logoOC

Production Assistant

OchannelTV

Oct 2015 - Oct 2016 (1 year)

Handling pre-production untill post-production programs for Paranoia, Sportakuler, Otorocks, Men Zone and Soccerrocks.

SI

Internship Journalist

Show Biz Indonesia

Jun 2015 - Aug 2015 (2 months)

Create article content and event coverage in collaboration with IndonesiaShow.biz

PT. Lativi Mediakarya (tvOne) logoPT

Production Assistant

PT. Lativi Mediakarya (tvOne)

Nov 2014 - Jan 2015 (2 months)

Internship to assist Producer for various program.

OZ Radio Jakarta logoOJ

Internship as Co.Producer of Substereo

OZ Radio Jakarta

Jun 2013 - Mar 2014 (9 months)

Responsible for maintaining program flow, helping producer to direct announcers, making broadcast scripts and contacting guest stars and sources to perform on the program.

Education

Degrees, certifications, and relevant coursework

BINUS University logoBU

BINUS University

Bachelor's Degree, Marketing Communication - Broadcasting

2010 - 2017

SJ

SMAN 22 Jakarta

2007 - 2010

Tech stack

Software and tools used professionally

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