At Optimized Indonesia, I planned content strategies around client needs, from editorial plans and campaign decks to end-to-end production.
I also handled production quality control and monthly reporting, then evaluated published content and shared insights to help make future work more effective and targeted.
Earlier, I developed short-video and live-streaming content at Buzzohero, especially for TikTok, and worked across content production, broadcasting, and client accounts at organizations including KOMPAS GRAMEDIA, Vidio, and Okezone.

