At Private Stone, I develop creative and content direction across a multi-brand menswear portfolio. I translate brand and management objectives into content frameworks, creative briefs, and production requirements, while establishing guidelines and quality-review standards.
At Interiola Project, I built video content guidelines from the ground up and produced short-form videos across several formats. I also coordinated project communication and reviewed outputs for visual consistency, storytelling quality, and brand alignment.
At PT CHN Tomato Group, I oversaw editorial quality control across seven brands and translated management feedback into editing guidelines. I trained and guided editors, helped bridge communication across teams, and supported delivery of approximately 21 videos per day.
