Open to opportunities

Goodness Odetayo

@goodnessodetayo

Message

I build SEO content and civic-tech stories that grow engaged digital audiences.

Nigeria

Message

What I'm looking for

I'm looking to create research-driven content, SEO strategy, and civic or community-focused products where strong storytelling, measurable audience growth, and thoughtful editorial work matter.

I've grown my Medium audience to 5,000+ followers through researched, SEO-optimised long-form writing on personal development, philosophy, science, resilience, and culture. I use keyword research, search-intent mapping, analytics, and editorial discipline to improve discoverability while keeping an authentic voice.

I've also written news for MOBIN News, led welfare and community communications for CACSA OAU, and produced copy for the School of Resourcefulness. Through Nigeria's 3MTT Programme, I built Ibadan Power Watch, a community electricity-outage reporting web app that combines technical research, product writing, civic storytelling, and functional delivery.

Experience

Work history, roles, and key accomplishments

Current

Chairman

Current

School of Resourcefulness

Jan 2025 - Present (1 year 7 months)

Serve as chairman of an education initiative offering structured learning resources to students. Led the first committee meeting and produced all programme copy including course descriptions and internal communications.

Leadership Coordination Copywriting Project Management Content Writing

Current

Content Lead & Welfare Writer

Current

CACSA OAU

Jan 2024 - Present (2 years 7 months)

Produced all written community communications for the Welfare Subgroup, including birthday messages and faith-centred editorial content. Maintained a consistent editorial structure while adapting tone to individual recipients.

Content Writing Brand Voice

Current

Content Writer & SEO Strategist

Current

Medium

Jan 2023 - Present (3 years 7 months)

Grew a Medium platform to 5,000+ followers through consistent, high-quality long-form content. Applied on-page SEO techniques and monitored content performance using analytics to improve discoverability.

Content Strategy SEO Keyword Research On Page SEO Google Search Console Google Analytics Audience Research Analytics Writing Editing

News Writer

MOBIN News

Apr 2024 - Dec 2025 (1 year 8 months)

Researched and wrote timely, well-sourced news articles and blog posts for a digital news platform. Consistently met editorial deadlines while maintaining accuracy and journalistic integrity.

News Writing Research Fact Checking Editing Blogging