George Mwaniki

I’m a finance and investment analyst with experience in financial analysis, economic research, and data-driven decision support. I bring a strong background in market analysis, financial modeling, feasibility studies, and performance evaluation across corporate, SME, and consulting environments.

In my current role as an Independent Finance & Research Analyst (Consultant), I conduct financial, economic, and market analysis to support investment and strategic decisions. I develop financial models, projections, and scenario analyses, while monitoring industry trends, macroeconomic indicators, and regulatory environments to guide funding and expansion decisions.

Previously, as a Research Analyst – TELUS International, I analyzed large datasets related to Google Search and web content quality to support SEO improvements. I evaluated relevance, accuracy, and quality of search results, and ran keyword, content, and intent analysis to strengthen search visibility and user experience—contributing to improved search accuracy and relevance through high-quality data analysis.