At Meesho, I designed creator-whitelisting logic using activity, quality, and claim-rate signals. Deployed in shadow and override modes, the model helped decrease fraud risk in the creator base from 9% to 3% of the active pool.
I also designed activity-based credit-expiry logic for Meesho’s creator wallet, which runs live in the app, and analyzed a return-window experiment that delivered a 3.4% retention uplift and cut return-related support tickets by more than 70%. I use SQL and experimentation to connect product decisions with financial and operational outcomes.
